| 以下仅列出文章摘要、提纲简介，如需获取全文阅读权限，或原创定制、长期合作，请随时联系。 微信QQ:312050216 |
 |
 |
| 从facebook信息泄漏事件浅析企业公关危机手段 摘 要 随着社会的变化，大数据和新媒体的不断发展，当代企业的传统危机公关手段和能力遭到了前所未有的挑战，同时也为当代大时代背景下的危机公关手段创造了新的机遇，不断迫使专业公关人进行形式上的革新。当代的企业危机公关必须要更加贴合时代的前沿，满足于新媒体时代下的体系机制，因此达到更好服务于企业，服务于大众的目的和目标。 关键词：危机公关；Facebook；信任加码；舆情引导 ABSTRACT With the change of society,the continuous developmentof big data and new media, the traditional means and ability of crisis public relations of contemporary enterprises are facing unprecedented challenges. At the same time, it also creates new opportunities for the means of crisispublic relations under the background of contemporary era,and constantly forces professional public relations personnel to carry out formal innovation. The contemporary enterprise crisis public relations must be more in line with the forefront of the times,satisfied with the system mechanism in the new media era, so as to better serve the enterprise and the public. KEY WORDS :Crisis public relations;Facebook； Information leakage; Public opinion guidance |
