| 以下仅列出文章摘要、提纲简介，如需获取全文阅读权限，或原创定制、长期合作，请随时联系。 微信QQ:312050216 |
 |
 |
| 快递企业竞争策略的比较分析——以顺丰和韵达为例 摘 要 本文主要采用SCP理论对顺丰和韵达两家快递企业的市场结构、市场行为、市场绩效三方面进行了比较分析，从而发现顺丰比韵达的市场集中度、产品差异化程度、市场绩效都更高，但定价上存在一定的劣势，韵达的市场绩效在逐年升高，其竞争力较强，为了促进这两家企业竞争力的提升，需要从差异化产品与服务、优化定价体系、加强人才培养三方面来加强建设。希望本文的研究可以为快递企业制定合理的竞争策略提供一定的参考指导作用。 关键词：SCP理论；韵达；顺丰；快递企业；竞争策略 Abstract This paper mainly uses SCP theory to compare and analyze the market structure,market behavior and market performance of the two express companies,and finds that the market concentration,product differentiation and market performance of Shunfeng are higher than Yunda, but there are some disadvantages in pricing. Yunda's market performance is increasing year by year, and its competitiveness is strong.In order to promote this To enhance the competitiveness of the two enterprises,we need to strengthen the construction from three aspects: differentiated products and services, optimized pricing system, and strengthened personnel training. It is hoped that the research of this paper can provide some reference and guidance for express companies to formulate reasonable competitive strategies. Key words: SCP theory; Yunda; Shunfeng; express delivery enterprise; competitive strategy 目 录 1 1 引言 1 2 SCP范式下快递企业竞争策略比较分析 1 2.1 市场结构 1 2.1.1 市场集中度 3 2.1.2 产品差异化 4 2.1.3 进入壁垒 4 2.2 企业行为 4 2.2.1 价格行为 5 2.2.2 非价格行为 5 2.3 市场绩效 6 3 快递企业竞争策略的优化建议 6 3.1 差异化产品与服务，提升客户满意度 7 3.2 加强政府监管，优化定价体系 7 3.3 加强人才培养，提升其服务意识和业务水平 7 4 结论 9 参考文献 |
