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| 共享单车企业的盈利模式分析 摘要 盈利模式是指一个企业获得盈利的能力，也是一个企业正常运营的目标，一个企业的盈利模式代表着其盈利的最佳方法和途径。本文以摩拜和OFO共享单车的盈利模式为研究对象，通过分析共享单车的发展现状，根据目前共享单车的盈利驱动因素为共享单车企业创业期、发展期、成熟期提出有效的盈利模式。摩拜单车和ofo小黄车是共享单车行业里的领军者，能够全面清晰的反映出行业发展趋势和行业盈利模式。通过本文的分析发现共享单车行业想要达到盈利水平需要从两个大方面着手，一是降低成本，二是扩大市场。文中对实现降低成本和扩大市场的方法进行了介绍，只有找到最有效的盈利模式才能实现共享单车企业的可持续发展。 关键词： 共享单车；发展现状；盈利模式 Abstract This paper takes the profit model of Mobai and Ofo shared bicycles as the research object, through analyzing the development status of shared bicycles, based on the current profit-driven factors of shared bicycles, puts forward an effective profit model for the share-cycle enterprise's start-up period, development period and maturity stage. The motorcycle and Ofo are the leaders in the cycling industry, and they can reflect the industry development trend and the industry profit model comprehensively and clearly. Profit model refers to the ability of an enterprise to gain profit, but also the target of normal operation of an enterprise, and the profit model of an enterprise represents the best way of its profit. Through the analysis of this article, it is found that the shared cycling industry needs to start with two major aspects, one is to reduce the cost and the other is to enlarge the market. This paper introduces various methods to reduce cost and enlarge market, and only find the most effective profit model to realize the sustainable development of the shared bicycle enterprise. Key words: sharing bicycle development status profit mode |
