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| The Application of Politeness Principle in English Business Correspondence 礼貌原则在商务英语信函写作中的运用 中文摘要 当今国际贸易日益繁荣发展，各国间的商务谈判活动也日益增多，而在当前形势下，商务英语信函的地位就得以不断提高。商务英语信函在进出口双方中有着决定性的作用，而礼貌原则对商务英语信函亦有着决定性的作用。本文旨在先介绍礼貌原则这一概念，接着阐明礼貌原则在商务英语信函应用中的重要性，最后探究礼貌原则在商务英语信函中如何实际应用。 关键词：礼貌原则；商务英语信函；重要性；应用 Abstract Nowadays,international trade is booming and the number of business negotiations between countries is increasing. Under the current situation, the status of English Business Correspondence can be continuously improved. English Business Correspondence play a decisive role in both import and export, moreover,the politeness principle also has a decisive role in English Business Correspondence . This article aims to introduce the concept of politeness principle first, then clarify the importance of politeness principle in the application of English Business Correspondence,and finally we will explore the practical application of the Politeness Principle in English Business Correspondence. Key words：Politeness Principle；English Business Correspondence；importance；application. Contents 中文摘要……………………………………………………………...………………………..i Abstract…………………………………………………………………………………….…...ii Acknowledgements……………………..……………………………………………………...iii I. Introduction………………………………………………………………….…………….…1 II. Literature Review................................................................................................................2 2.1 Researches on Politeness Principle in overseas.................................................................3 2.2 Researches on Politeness beyond in China...........................................................................4 2.3 summary..............................................................................................................................5 III Politeness Principle and the Correlative Theories .…………………………………………………………………………………………….…….6 3.1 Definition of Politeness ……………………………………………. …………..…...7 3.2.Pragmatic scales of politeness………...………………………………………………..8 3.2.1 Brown and Levinson’s Face Theory ……………………..………………………………………… ..................................…..9 3.2.2 Leech’s Politeness Principle and its Maxims..……………………………..………10 IV.Application of Politeness Principle in English Business Correspondence.................................11 4.1Application of Brown and Levinson’s face-threatening acts(FTASs)in different types of business correspondence …………………………………………………………………………………12 4.2Application of Leech’s Politeness Principle in Business Correspondence …..……….……………………...........................................................................................13 4.2.1Application of Tact Maxim……………………………………………………..…14 4.2.2Application of Generosity Maxim……………………………………………..…15 V. Strategies of realizing the politeness principle in business correspondence writing..................16 5.1Grammar strategy…………………………………………………………..........……17 5.1.1Using affirmative structures………………………………………………...……18 5.1.2Passive voice sentence pattern……………..……………...………………………19 5.2Lexical Strategies………………………………………………………............………20 5.2.1Softword……………………….....................................................................…….21 5.2.2Positive word instead of the negative one…..............................……………………22 Conclusion…………………………………………………………...................................……23 Bibliography………………………………………………..................................………...……24 |
