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| 云南全域旅游中的乡村旅游与文化创意产业融合发展研究
摘 要
云南地区由于景色优美，自然资源丰富，加上特有的少数名族文化，让它拥有了发展旅游业的独特优势条件，所以在全域旅游这一概念提出之后，云南就被作为全域旅游的先行区，随之云南地区的许多县市被列为了国家全域旅游示范区。全域旅游这一政策的实施使得云南地区将原有的独立景区进行了串联和建设，变更为全域性多角度的旅游开发。云南地区的旅游文化可以分为传统旅游和现代旅游文化，前者表现在云南地区独特的景观文化，后者主要是更注重于文化的传播。人们去云南旅游是由于云南地区独特的文化的吸引。这些来到云南的旅游者在进行精神活动的过程中，也不可避免地会受到旅游地的文化影响，而大量的旅游者也会对旅游地产生一定的影响，因此可以说文化本身就是旅游的动机，而旅游又能够丰富文化的内涵。
本文主要从全域旅游的视角下对云南地区的乡村旅游和文化创意产业融合发展进行研究，并且深入探索融合发展存在的问题和融合发展对云南地区的影响，以期进一步深入全域旅游背景下对乡村旅游与文化创意产业的融合发展的理解和认知。
本文分为三个部分。第一部分作为绪论，对本文研究意义及背景进行阐述，包括对全域旅游的定义，对本文研究对象、当前与过去研究现状的对比，及研究方法。
本文的第二部分分为四章，通过查阅相关文献和资料，分析了云南乡村旅游与文化创意产业发展的现状和问题，另外从全域旅游背景下分析乡村旅游文化创意产业，根据分析结果提出云南旅游业融合发展适用的发展战略，最后写到全域旅游对云南地区发展的意义。
第三部分为结论。对论文主题及意义进行总结，对云南地区的乡村旅游和文化创意产业会如何融合发展进行预测。
关键词：全域旅游；乡村旅游；文化创意产业
ABSTRACT
Yunnan has its own advantages in tourism development due to its beautiful scenery,abundant natural resources and ethnic minority culture,and was regarded as a pioneer area of global tourism after the concept of global tourism was advocated. As a result, many counties and cities in Yunnan havebeen listed as national tourism demonstration areas. With the implementation of global tourism policies,Yunnan has built the original independent scenic spots in connection with global tourism development from multiple perspectives. The tourism culture of the Yunnan region can be divided into traditional tourism culture and modern tourism culture. The former is expressed by the unique landscape culture of Yunnan, and the latter mainly focuses on the spread of culture. People come to Yunnan for sightseeing because of their longing for the unique culture of Yunnan.These tourists visiting Yunnan are inevitably influenced by the culture of the touristdestination in the process of their spiritual activities,and many tourists also have a certain influence on the tourist destination, so it can be said to be the culture itself. It is sightseeing.Motivation and tourism can enrich cultural significance.
This article mainly studies the integrated development of rural tourism and cultural and creative industries in Yunnan against the background of global tourism,explores in depth the problems of integration development and the impact of integration development on Yunnan region,in order to further deepen the understanding and knowledge of the integration development of rural tourism and cultural creativity industries in the context of regional tourism.
This article is divided into three parts.The first part serves as an introduction that explains the importance and background of the survey, including the definition of global tourism,a comparison of the survey targets in this text, current and past survey status, and survey methods.
The second part of this article is divided into four chapters,which analyzes the current situation and problems of the development of rural tourism and cultural creativity industries in Yunnan by reviewing relevant literature and data. Furthermore, we propose Yunnan province based on the culture and analysis results ofrural tourism, and propose creative industries in the context of all-for-one tourism. The development strategy applicable to the integrated development of the tourism industry finally wrote about the importance of all-for-one tourism to the development of Yunnan.
The third part is the conclusion.Summarize the theme and importance of the treatise and look at the integrateddevelopment of rural tourism and creative cultural industries in Yunnan.
Key words: All-for-one Tourism; Rural Tourism; Creative Cultural Industries
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