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| 礼貌原则在商务英语信函写作中的运用【英语论文】 Abstract With the swift development of economic globalization, Business English letters play a crucial part in business affairs. It is an indispensable tool for us to communicate information. Politeness is essential to business English letters since it can help avoid conflicts and thus ensure the success of business. Thus, to help the writers achieve politeness, this paper main about the application of Politeness Principle in business English letters writing. As we know，English business letter is very difficult to write for Chinese businessmen not only because of the language barriers, but also because it is often influenced by various factors and its meanings are quite often implied or hidden between the lines. In order to enhance the quality of English business correspondence, the author conducts this study with an aim to find the politeness rules in English business correspondence by applying Leech’s Politeness Principle. First, this essay presents the current study of business letter. Second, focuses on the analysis of the politeness principle, analysis of business English letters, decent, generous praise, modesty, support and sympathy with the principle. Furthermore, Positive words, vague words, euphemism and your attitude, etc. are also introduced as alternative ways to express politeness in the letter. This essay believe that politeness principle is a very crucial part of business correspondence. Business English letter refinement and politeness can narrow the distance between the two sides, increase the possibility of a win-win business activity. Key words: business letters; politeness principles; application 摘 要 随着经济全球化的快速发展，商务英语信函发挥了重要作用，一直是我们交流商务信息的不可或缺的工具。礼貌对商务英语信件至关重要，因为它有助于避免冲突，从而确保业务成功。因此，为了帮助作家达到礼貌，本文重点研究了礼貌原则在商务英语写作中的应用。我们知道，英文商务信件很难写给中国商人，不仅是因为语言障碍，而且还因为它常常受各种因素的影响，其含义往往隐含在或隐藏在字里行间。为了提高英语商务函电的质量，笔者进行了这项研究，旨在通过应用Leech的礼貌原则来找到英语商务函电中的礼貌规则。首先介绍了当前商业信函的研究情况。其次，重点介绍了利奇的礼貌原则，分析了商务英语信函中机智，慷慨，认同，谦虚，协议和同情准则的运用。此外，还会引入积极的词汇，含糊的措辞，委婉的方式和你的态度等等，作为信函中表达礼貌的替代方式。本文认为，礼貌原则在当前的商业信函中占有重要地位。精致而有礼貌的商务英语函可以增进双方对贸易的信任，并提高贸易活动双赢的可能性。 关键词: 商务信函；礼貌原则；应用 Contents Abstract I 摘 要 III Chapter 1 Introduction 1 1.1 Background of the Research 1 1.2 Objectives of the Research 2 Chapter 2 Theoretical Framework 4 2.1 Origin and Development of Leech’s Politeness Principles 4 2.2 Six Maxims in Leech’s Politeness Principles 5 Chapter 3 Politeness Principles in Writing Business English Letters 8 3.1 Existing Problems 8 Chapter 4 Six Strategies from the Perspective of Politeness Principle 10 4.1 Tact Maxim: Using Positive Words 10 4.2 Approbation Maxim: Using You-attitude 12 4.3 Modesty Maxim: Using Passive Voice 12 4.4 Generosity Maxim: Using Euphemistic Statement 14 4.5 Sympathy Maxim: Using Modal Auxiliary 15 4.6 Agreement Maxim: Using Vague Wording 15 Chapter 5 Conclusion 17 Bibliography 18 Acknowledgements 20 |
