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| 员工忠诚度与满意度在企业管理中的作用 摘 要 在知识经济时代，人是企业中最具活力的因素，员工的忠诚是企业生存的基石，是企业发展的核心竞争力的象征。员工对企业的忠诚度也成为企业管理好坏的重要指标，是关系到企业能否获得持续性发展的大事。 在影响员工忠诚度的因素中，员工满意度是重要因素之一。人们普遍认为，员工满意度越高，员工忠诚度就越高。但是，大量的实践显示，员工满意度与员工忠诚度的关系并非这么简单。员工满意度与员工忠诚度之间究竟存在怎么样的关系，是本文所研究的问题。 关键词：忠诚度；满意度；关系 ABSTRACT In the era of knowledge economy, people are the most dynamic factors in enterprises, and the loyalty of employees is the cornerstone of enterprise survival and the symbol of the core competitiveness of enterprise development. Employee loyalty to the enterprise has also become an important indicator of enterprise management, which is a major event related to whether the enterprise can achieve sustainable development. Employee satisfaction is one of the important factors that affect employee loyalty. It is generally believed that the higher the employe satisfaction, the higher the employee loyalty. However, a lot of practice shows that the relationship between employee satisfaction and employee loyalty is not so simple. What is the relationship between employee satisfaction and employee loyalty is the problem studied in this article. Key words: loyalty; satisfaction; relationship 目 录 一、引言1 二、员工的忠诚度与满意度2 （一）员工的忠诚度2 （二）员工的满意度2 （三）忠诚度与满意度的关系2 （四）优秀的企业应保障员工的忠诚度与满意度2 三、员工的忠诚度在企业中的作用3 四、员工的满意度在企业中的作用4 （一）员工满意度关系企业的可持续发展4 （二）员工满意度使人力资源管理工作更有针对性、更加高效 4 （三）员工满意度调研是改进企业各项管理工作的依据5 （四）员工满意度的水平影响企业各部门的工作效率5 （五）员工满意度调研和提升可以强化企业文化 5 （六）员工满意度是顾客满意度的基础 6 五、企业应如何让员工在工作中得到他们的归属感和安全感7 （一）归属感7 （二）安全感8 六、企业应如何提高员工的忠诚度9 七、企业应如何提高员工的满意度11 参考文献12 致谢13 |
