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| 华为技术有限公司出口欧洲市场的竞争战略研究
摘要
华为，是一家提供通信网络设备和产品服务的企业，1996年开始走出国门，用了10多年的时间在世界市场上展露出其卓尔不群的实力。根据市场调查机构Counterpoint最新报告显示，华为以16%的市场份额继续占有2020年第一季度欧洲智能手机市场的前三甲。华为物尽其用自身在人才、技术、和商业投资的优势，商业蓝图不仅在欧洲展开，而且其在170多个国家都有开展业务。在我国政府积极顺应国内外发展形势，华为公司未来势必拥有更广阔的发展空间。
关键词
华为 欧洲市场 营销战略
ABSTRACT
Huawei, an enterprise that provides communication network equipment and product services.Huawei has been entering the European market since 1996,showing its outstanding strength in the world market in the more than 10 years. According to the latest report of the Counterpoint,Huawei continues to occupy the top three of the European smartphone markets in the first quarter of 2020 with a market share of 16%. Huawei uses its own advantages in talent, technology, and business investment.The business blueprint is not only launched in Europe, but also in more than 170 countries.Under the active response of our government to the development situation at home and abroad, Huawei is bound to have broader development space in the future.
KEYWORDS Huawei, Euro market, Marketing strategy,
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