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| TheAnalysisofMicroblogMarketingoftheTaobaoShopBasedonSWOT
1.Introduction 1
2.Definition of Microblog Marketing 1
3.The Current Situation of Taobao Shop 1
4. The SWOT Analysis of Taobao Shops through Microblog Marketing 2
4.1 Strength 2
4.1.1 inexpensive 2
4.1.2 Effective 2
4.1.3 Accurate 3
4.1.4 Convenient 3
4.2 Weakness 4
4.2.1 Obscure 4
4.2.2 Limited 4
4.3 Opportunity 4
4.4 Threat 5
5. The Strategy of Taobao Shops through Microblog Marketing 6
5.1 Brand Marketing 6
5.2 Systematic Operation and Personalized Operation 6
5.3 Word of Mouth Marketing 7
5.4 Interactive Marketing 7
6. Conclusion 8
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