摘 要

随着现代互联网技术的飞速发展，电子商务在线购物已经渗透到人们生活中的方方面面，面向企业和个人的电子商务应用日益普及，网上购物、网络交易支付为消费者带来不少的便利，形成了一种方便、快捷、安全可靠的新兴电子化商务活动模式。电子商务打破的时间空间上面的壁垒，同时在当今互联网时代背景下可以为其提供丰富的信息资源，为各种社会经济要素的重新组合提供了更多的可能性，这也会影响想到社会的经济布局和结构。
本文首先通过对亚马逊市场大环境调研，选出饰品类目为主营品类，并且对饰品类目做了很详细的市场环境分析，通过市场分析和产品分析确定自己的产品定位并且制定了一个较为完整的亚马逊网店开展策略。这些策略具体包括店铺的运营推广、店铺后期的维护等。在店铺后台产生数据之后，对数据进行分析，并且将分析结果用于完善店铺运营之中，最后达成盈利目标。在此次运营实践相中，希望能提高自我的电商运营能力，展现出本店在电商行业较为独特的优势。

关键词：湘一贸易，MALOYANVE品牌，饰品，亚马逊店铺，规划与运营

ABSTRACT

With the rapid development of modern Internet technology, e-commerce online shopping has penetrated into all aspects of people’s lives, and e-commerce applications for enterprises and individuals have become increasingly popular. Online shopping and online transaction payments have brought a lot of convenience to consumers, forming A convenient, fast, safe and reliable new electronic business activity model. E-commerce breaks the barriers of time and space, and at the same time, in the context of the current Internet era, it can provide it with rich information resources, providing more possibilities for the recombination of various social and economic factors, which will also affect the thinking of society. Economic layout and structure.
This article first selects the jewelry category as the main business category by investigating the Amazon market environment, and makes a very detailed market environment analysis of the jewelry category, determines its product positioning through market analysis and product analysis, and develops a comparison A complete Amazon online store development strategy. These strategies specifically include the operation and promotion of the store, and the maintenance of the store in the later period. After the data is generated in the background of the store, the data is analyzed, and the analysis results are used to improve the store operation, and finally achieve the profit goal. In this operation practice phase, I hope to improve my e-commerce operation ability and show our unique advantages in the e-commerce industry.

Keywords: Xiangyi Trading, MALOYANVE brand, accessories, Amazon store, planning and operation