摘要:我国近年来的电子商务交易额增长率一直保持快速增长势头，物流行业一直保持较好发展。物流作为电商发展的基础，同时也关乎消费者的购物的体验，传统的物流模式体系已经不能满足蓬勃发展的电商企业，因此如何优化物流的服务质量从而提升企业的竞争力成为各大电商巨头关注的焦点。
本文将京东电子商务物流作为研究对象，使用SWOT分析，结合京东物流相关数据，对京东自营物流的模式与配送、技术创新、冷链物流以及农村物流等内容进行分析，发现其在物流领域相较其他物流公司的优势与劣势，指出未来发展道路上的显著问题。根据前文的研究结果和当下物流的发展趋势，从解决农村电商物流的难题、改善物流配送质量和培养电商人才等方面给出自己合理的建议，对于改善京东物流的现状具有一定的帮助。

关键词:电子商务；技术创新；京东物流；SWOT分析法

Abstract:In recent years, the growth rate of e-commerce transaction volume in my country has maintained a rapid growth momentum, and the logistics industry has maintained a good development. As the foundation of e-commerce development,logistics is also related to the shopping experience of consumers. The traditional logistics model system can no longer satisfy the booming e-commerce enterprises.Therefore, The focus of business giants how to optimize the service quality of logistics and enhance the competitiveness of enterprises.
This article takes JD’s e-commerce logistics as the research object,uses SWOT analysis, and combines JD’s relevant data to analyze the mode and distribution, technological innovation,cold chain logistics and rural logistics of JD’s self-operated logistics, and finds that it is relevant in the logistics field. Compared with the advantages and disadvantages of other logistics companies, it points out the significant problems on the road of future development. Based on the previous research results and the current development trend of logistics,giving reasonable suggestions from solving the problems of rural e-commerce logistics,improving the quality of logistics distribution and cultivating e-commerce talents, etc., will help to improve the current situation of JD Logistics.

Keywords:electronic commerce；technical innovation；jingdong logistics；SWOT analysis

 

目 录

一、引言 1

二、京东商城物流现状 1

（一）京东物流的配送规模 1

（二）技术创新 2

（三）服务特点 3

三、京东物流的SWOT分析 4

（一）优势（strength） 4

（二）劣势（weakness） 5

（三）机会（opportunities） 6

（四）威胁（threats） 7

四、京东物流较为突出的问题 7

（一）农村电商物流依然是痛点 7

（二）配送服务质量影响用户体验 8

（三）专业物流人才缺乏 8

五、京东电商物流难题的解决策略 8

（一）解决农村电商物流难题 8

（二）高质量改善物流配送服务 9

（三）培养专业电商物流人才 10

参考文献