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| 我国农村电商发展现状研究分析——以河北省为例 摘 要 “互联网+”模式的迅速推广，带动了周边产业的崛起， 农村电商便是在这种趋势下发展起来的。 电子商务的发展促进了全国各地的消费，同时也给一部分地区带去了经济效益， 但是在我国农村地区对于农村电子商务的发展还存在很多问题。 在十九大报告中，城乡地区发展不平衡、收入分配差距大等问题再次被提出， 我国社会主要矛盾已经转化为人民日益增长的 美好生活需要和不平衡不充分的发展之间的矛盾。 那么，农村电商如何促进农村地区发展是一项重大难题。 本文通过对河北省农村电商发展现状进行分析， 从地域经济、交通建设、政策环境和网络发展 四个角度总结河北省农村电商发展的条件， 并分析总结了河北省农村电商发展当中面临的问题， 之后采用理论与实际相结合的方法，从现状入手，以问题为导向， 有针对性地提出了一些解决这些问题的对策建议，从而促进河北省农村电商的发展， 完善农村电商服务平台的建设，也对我国其他地区农村电商的发展提供相应的借鉴。 关键词：农村电商； 发展现状； 对策研究 Abstract The rapid promotion of "Internet +" mode has led to the rise of surrounding industries, and rural e-commerce has developed under this trend. The development of e-commerce has promoted the consumption throughout the country, but also brought economic benefits to some areas, but in China's rural areas for the development of rural e-commerce there are still many problems. In the report to the 19th National Congress of the Communist Party of China (CPC), problems such as unbalanced development between urban and rural areas and the wide gap in income distribution were once again raised. The principal contradiction facing Chinese society has become that between unbalanced and inadequate development and the people's ever-growing needs for a better life. So, how rural e-commerce can promote the development of rural areas is a major problem. This article through to hebei province were analyzed, and the current situation of the development of rural electricity, transportation construction, policy environment and regional economy from four angles summary of hebei rural electric network development, development condition, and analysis of rural electricity development in hebei province were summarized problems, adopt the method of integrating theory with practice, after, from the perspective of the status quo, problem oriented, This paper puts forward some countermeasures and suggestions to solve these problems, so as to promote the development of rural e-commerce in Hebei Province, improve the construction of rural e-commerce service platform, and also provide the corresponding reference for the development of rural e-commerce in other areas of China. Keywords:Rurale-commerce; Developmentstatus; Countermeasure research 目 录 摘 要 III Abstract IV 目 录 V 第1章 绪 论 1 1.1 研究背景 1 1.2 研究意义 1 第2章 河北省农村电商发展现状 2 2.1 河北省农村电商规模发展现状 2 2.2 河北省农村电商主要商品 3 2.3 农村电商交通线路建设 3 2.4 农村电商发展模式 4 第3章 河北省农村电商发展条件 5 3.1 地区特色经济基础扎实 5 3.2 “互联网+”模式在省内深入推行 5 3.3 物流交通线路建设逐步完善 6 3.4 政府政策支持，助力农村电商发展 7 第4章 河北省农村电商存在的问题 9 4.1 农村电商缺少法律规范 9 4.2 物流信息系统建设不完善存在资源浪费 10 4.3 部分地区没有形成规模经济 10 4.4 缺乏农村电商人才 11 第5章 解决河北省农村电商问题的对策 13 5.1 完善法规建设，规范市场 13 5.2 加快地区物流网络建设 13 5.3 整合优势资源扩大贸易规模 14 5.4 加强政策扶持吸引专业型人才 14 结 论 15 参考文献 16 致 谢 17 |
