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| 中西方商务馈赠礼仪对比分析 摘要 随着经济的发展，国际国内贸易之间的往来日益频繁。在商务往来中，礼物馈赠是必不可少的环节，在涉外商务中起着至关重要的作用，越来越多的公司均注意到礼物馈赠的重要性。本文将从礼物类型，收到礼物的反应以及送礼的目标对中西方商务馈赠礼仪进行对比，从文化起源，习俗，宗教信仰和价值观对造成这些差别的原因进行分析。 关键词：商务馈赠礼仪；中西方对比；原因分析 Abstract With the development of economy,the exchanges between international and domestic trade are increasingly frequent. In multinational business activities, gift giving is an essential part which plays a vital role.More and more companies have paid attention to the business gift giving.This thesis will compare Chinese and Western business gift etiquette from the types of gifts,the response to receiving gifts and the goals of gift giving,and analyze the reasons for these differences from the aspects of cultural origin, customs, religious beliefs and values. Key words : business gift giving etiquette;comparison between China and West; analysis on reasons Contents 11.Introduction 22.Literature Review 2 2.1 The definition of business gift giving 2 2.2 The principle of business gift giving 4 2.3 The function of business gift giving 53.Comparison between Chinese and Western Business Gift Giving Etiquette 5 3.1 Types of gifts 6 3.2 Response to gifts 7 3.3 Purpose of gifts 84.Analysis on the Reasons for the Difference between Chinese and Western Business Gift Giving Etiquette 8 4.1 Cultural origins 9 4.2 Manners and customs 10 4.3 Religious beliefs 11 4.4 Sense of values 125.Conclusions 14References |
