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| The Research of the Translation Techniques of the Cosmetic Instructions Abstract With the gradual improvement of people's consumption level, everyone has love for beauty, especially women. They are more concerned about their make-up and beauty sense, and the shaping of their beautiful image, so the cosmetic market can be widened in China. Cosmetics instructions belong to the science and technology instruction style and play an essential role in sales promotion. Therefore, the translation of cosmetic instructions has strong commercial value to attract consumers. This paper is mainly based on the skopos theory as the research basis. First, it introduced the deep significance and background of the cosmetic instruction translation, only good translation can expand the market and stimulate the consumers’ shopping desire; through the analysis of cosmetic instruction ingredients, functions and linguistic features, including syntactic features and lexical features. By using the syntactic features in the imperative sentence and ellipsis sentence , it leads to the application of Skopos Theory in the translation of cosmetic instructions; the application of Skopos Theory is mainly embodied in the aesthetic function, simplification and negation translation; in addition, it discusses the differences between Chinese and English cosmetics instruction translation from two aspects of language and culture. Through the analysis of the above four parts, this paper tries to show the importance of the translation of cosmetic instructions and the improvement of the present cosmetic instructions translation. Key words: the cosmetic instruction, Skopos Theory, difference between Chinese and English, syntactic features. Contents Abstract I 摘 要 II Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Objectives and Significance 2 Chapter 2 Previous Studies on the Translation Techniques 4 2.1 The Ingredients of Cosmetic Instructions 4 2.2 The Functions of Cosmetic Instructions 9 2.3 The Linguistic Features of Cosmetic Instructions 9 2.3.1 Syntactic Features 9 2.3.2 Lexical Features 11 Chapter 3 The Application of Skopos Theory in Translation of Cosmetic Instructions 13 3.1 Aesthetic Function 13 3.2 Simplification 14 3.3 Negation Translation 14 Chapter 4 Difference between English and Chinese Cosmetic Instructions 17 4.1 Differences in Language 17 4.2 Differences in Culture 18 Chapter 6 Conclusion 20 Bibliography 22 Acknowledgements 24 |
