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| “互联网+“时代下微信小程序的4Ps的营销组合策略 摘要：21世纪是属于移动互联网智能移动设备高速盛行的时代，智能手机盛行，微信的用户群体也随之庞大起来，为了更好地提高服务，就在2017年微信推出了小程序这项功能，相较于APP和公众号的在用户群体却差距不大。本文通过4Ps营销策略方法对小程序的优势进行分析，再结合餐饮行业与小程序进行更深层次的说明小程序在生活中的运用，以此表明小程序的前景不可低估。 Abstract：The 21st century is the era of high-speed mobile Internet smart mobile devices.smart phones are in vogue, and WeChat's user groups are also huge. In order to better improve their services, WeChat added small program functions in 2017, but there is little difference between the APP and the public number in the user group. This paper analyzes the advantages of the small program through the 4Ps marketing strategy, and then combines the catering industry and the small program to further explain the application of the small program in life, in order to show that the prospect of the small program should not be underestimated.  |
