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| 宁波市慈城年糕电商现状及销售模式案例研究 摘 要 随着农业经济的不断发展和农产品市场化程度的不断提高,农业走品牌化发展的氛围已经形成,品牌农业的发展将是大势所趋。以悠久历史的农业农村资源为依托，打造地方性有鲜明特色的农产品品牌，是繁荣乡村经济、实现乡村振兴的重要途径。发展农产品电子商务是大势所趋，电子商务所表现出来的竞争力也是非同凡响，实现农产品电子商务可以为宁波市的农业带来更快的发展速度以及更高的发展平台。慈城年糕，是宁波市江北区的传统食品和名、特、优农产品，也是重要的出口创汇品种。经过近几年的不懈努力，特别是慈城年糕的原产地申报，宁波市江北区对这一主导产品的认识有了新的飞跃，工作力度不断加大，在年糕稻米及其制品上出现了令人欣喜的变化。慈城年糕产生了巨大的品牌效应，快速推动了慈城年糕产业的发展，带动了当地农户增收，成为推介宁波市江北区的一张农产品名片。因此，加强农产品电子商务的培训势在必行，符合大力发展农业、科学发展可持续性农业的远大目标。目前，宁波市部分地区已经开展了一系列关于农产品电子商务等相关技术的培训，而且会加强这方面的培训工作，为农业现代化发展打下良好基础。 关键词：慈城年糕；电子商务；农产品电商 ABSTRACT With the continuous development of the agricultural economy and the continuous improvement of the degree of marketization of agricultural products, the atmosphere of brand-oriented development of agriculture has been formed, and the development of branded agriculture will be the general trend. Relying on the long history of agricultural and rural resources, creating a local agricultural product brand with distinctive characteristics is an important way to prosper the rural economy and realize rural revitalization. The development of e-commerce of agricultural products is the general trend, and the competitiveness of e-commerce is also extraordinary. The realization of e-commerce of agricultural products can bring faster development speed and higher development platform to the agriculture of Ningbo. Cicheng New Year Cake is a traditional food and famous, special and high-quality agricultural products in Jiangbei District, Ningbo. It is also an important foreign exchange earning variety. After unremitting efforts in recent years, especially the declaration of the origin of Cicheng rice cakes, Jiangbei District of Ningbo City has made a new leap in the understanding of this leading product, and the work has continued to increase, and rice cakes and their products have appeared. A gratifying change. Cicheng New Year Cakes produced a huge brand effect, which quickly promoted the development of the Cicheng New Year Cake industry, and drove the increase of local farmers' incomes, and became a business card for promoting agricultural products in Jiangbei District, Ningbo. Therefore, it is imperative to strengthen the training of agricultural products e-commerce, which is in line with the ambitious goal of vigorously developing agriculture and scientifically developing sustainable agriculture. At present, some areas of Ningbo have carried out a series of trainings on agricultural products e-commerce and other related technologies, and will strengthen the training in this area to lay a good foundation for the development of agricultural modernization. Keywords：Cicheng rice cakes, E-commerce, Agricultural products e-commerce |
