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An Interpretation of The Great Gatsby from the Perspective of Consumer Society Theory

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An Interpretation of The Great Gatsby from the Perspective of Consumer Society Theory

摘要(中文)


弗·司各特·菲茨杰拉德是二十世纪美国文学史上最杰出的作家之一,其撰写的小说《了不起的盖茨比》在一定程度上真切地反映了二十世纪二十年代消费主义盛行的美国社会风貌。国内外学者对该小说的研究大多局限在研究文学作品的常规角度,如叙事技巧、文学风格、主题等,有较少的学者从消费主义出发对《了不起的盖茨比》进行分析,但从鲍德里亚的消费社会理论出发研究该作品的则少之又少,因此,从这个方面对这部优秀的小说进行重新解读是有必要的,也是极具现实意义的。
本文将以鲍德里亚的消费社会理论为理论的核心框架,以其核心概念符号消费及其合理推论(商品化的人际关系和享乐主义)为具体切入点,以《了不起的盖茨比》为文本,对其中的人物、情节进行分析解读。本文可以得出以下结论:在消费社会里,人们在过度追求符号消费中迷失了自我,逐渐成为消费和符号价值的傀儡,一个人身上的符号价值成为判断这个人是否成功的重要因素,人与人之间的关系也因此愈加商品化,人们的精神世界也逐渐被这种符号消费所腐蚀,造成精神世界与物质世界的巨大不平衡。本文旨在通过此次重新解读给正在被消费主义荼毒的人们警醒:身处消费社会,应当注重理性消费,注重精神世界和物质世界的平衡。

关键词:《了不起的盖茨比》; 消费社会理论; 符号消费;享乐主义


Abstract

Francis Scott Fitzgerald is one of the most outstanding writers in the history of American literature in the 20th century. To a certain extent, his novel, The Great Gatsby,truly reflects the American social situation in which consumerism prevailed in the 1920s. Most domestic and foreign scholars' researches on the novel are limited to the conventional perspectives of literary works, such as narrative techniques, literary style, themes, etc. A few scholars analyze The Great Gatsby from the perspective of consumerism.However, there are very few interpretations on thisnovel from the perspective of Consumer Society Theory. Therefore, it is necessary to reinterpret this excellent novel fromthis aspect, and it is also of great practical significance.
This thesis takes Baudrillard’s Consumer Society Theory as the core framework of thestudy theory to analyze the characters and plots in it,using its core concepts of sign consumption and its reasonable deductions (commoditized human relations and hedonism) as the specific entry point with The Great Gatsby as the interpretation materials. This thesis can draw the following conclusions: In a consumer society, people lose themselves in the excessive pursuit of sign consumption, and gradually become puppets of consumption and sign value. The sign value of a person becomes an important factor in judging whether the person is successful. As a result, the relationship between people has become more commoditized,and people's spiritual worlds have gradually been corroded by this sign consumption, consequently causing a huge imbalance between their spiritual worlds and the material worlds. This article aims to remind people who are being poisoned by consumerism throughthis reinterpretation: in a consumer society,we should pay more attention to rational consumption and the balance between the spiritual world and the material world.

Key words: The Great Gatsby; Consumer Society Theory; Sign Consumption; Hedonism