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| 浅析二维码营销在印刷业中的延伸服务 Abstract The popularity of mobile Internet has a huge impact on our daily life, esp. on business. The rise of qr code marketing is an excellent proof: at present, two-dimensional code has integrated into the life of ordinary people, providing all industries a new marketing model. For the printing industry, printing the qr code on print media can introduce the potential customers and consumers into cyberspace without the limitation of traditional paper-based media, so that consumers can get more information about the product, or even be stimulated to place an online order directly. The shortcomings on the dissemination of information and the sales promotion of the traditional print media are mainly discussed in the article. Compared with the traditional print media, and combined with the current development status of qr code, the strengths and weaknesses of two-dimensional code are analyzed. Through this analysis, more emphasis can be laid on developing code’s advantages and improving its disadvantages, which can contribute to the innovation of printing industry in the future. Keywords: Qr Code marketing printing industry Qr Code innovation new media CONTENTS CHINESE ABSTRACT……………………………………………………………………….1 ENGLISH ABSTRACT……………………………………………………………………….2 CHAPTER 1 INTRODUCTION……………………………………………………………3 CHAPTER 2 QR CODE AND QR CODE MARKETING(SM)……………………………4 2.1 Definition of Qr Code…………………………………………………………………..4 2.2 Characteristics of Qr Code……………………………………………………………...4 2.3 Qr Code Business Model……………………………………………………………….6 2.4 Qr Code Marketing ………………………………………………………………………………....7 2.4.1 Concept of Qr Code Marketing ……………………..……………………………………...7 2.4.2 Three Strategies of Qr Code Marketing ……………………………………………….8 2.4.3 Characteristics of Qr Code Marketing…………………………………………….........9 CHAPTER 3 MARKETING STATUS AND PROBLEM ANALYSIS OF PRINTING INDUSTRY 3.1 Printing Industry …………………………………………………………………....…10 3.2 Development Status of Printing Industry and Qr Code Marketing ………………....…10 3.3 Values of Qr Code Marketing in Printing Industry………………………………….…11 3.4 Problems Exist in the Qr Code Marketing ……….………………………………………..…..12 CHAPTER 4 CASE ANALYSIS__PEKING LIBRARY BUILDING ……………………..14 4.1 Brief Introduction of Peking Library Building …………………………...……………14 4.2 Specific Forms of the Qr Code Application in Peking Library Building ………………14 CHAPTER 5 QR CODE MARKETING RECOMMENDATIONS IN PRINTING INDUSTRY 5.1 Recognize and strengthen the content advantage ………………………………………16 5.2 Use Qr Code Effectively ………………………………………………………………..16 5.3 Train the Target Customer Base ………………………………………………………...16 5.4 Focus On Control of Market Segments………………………………….………………17 CHAPTER 6 CONCLUSION …………………………………………………………...…..18 ACKNOWLEDGEMENTS ……………………………………………………………………19 REFERENCE ...........................................................................................................................20 |
