摘 要

新媒体, 是一个相对的、动态的概念, 是相对于报刊、广播、电视等传统媒体的媒体形态, 新媒体基于新的数字和网络技术, 使传播更加精准化、对象化, 具体形式如互联网、手机、移动电视、IPTV等。随着计算机与互联网的飞速发展,人类社会进入了信息化时代,人们正以前所未有的速度接收着海量信息,新媒体技术也应运而生。新媒体的出现,以数字化、互联网等新技术为支撑体系,主要是运用数字技术和网络技术,通过互联网、宽带局域网、无线通信网、卫星等渠道,以电脑、手机、数字电视机等终端为载体向用户提供信息服务。不同于报纸、广播、电视等传统媒体,新媒体以其独特的数字化特征,不断受到人们的青睐。新媒体技术对于信息传递、新闻传播的革命性意义,也让人们意识到新媒体技术在新闻传播中的应用还有很大的提升空间,在充分发挥新媒体时效性强这一优势的同时,还要保证新闻的全面性和真实性。

关键词：新媒体技术 新闻传播 发展应用 

Abstract

New media is a relative and dynamic concept.It is a media form relative to newspapers, radio, television and other traditional media.Based on new digital and network technology,new media makes communication more accurate and objective, such as Internet, mobile phone, mobile TV, IPTV and so on. With the rapid development of computer and Internet,human society has entered the information age,people are receiving a large amount of information at an unprecedented speed, new media technology has emerged. The emergence of new media, with digital,Internet and other new technologies as the support system,mainly uses digital technology and network technology, through the Internet, broadband LAN, wireless communication network, satellite and other channels, with computers, mobile phones, digital TV and other terminals as the carrier to provide information services to users. Different from newspapers, radio, television and other traditional media,new media has been favored by people for its unique digital characteristics. The revolutionary significance of new media technology for information transmission and news communication also makes people realize that there is still a lot of room for improvement in the application of new media technology in news communication. While giving full play to the advantage of strong timeliness of new media,we should also ensure the comprehensiveness and authenticity of news.

Key words:New media technology News communication Development and Application