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| 文创类节目在新媒体时代的创新表达——以《海岛创意》为例 摘 要 在当今社会现代化飞速发展的过程中，文化的传播逐渐多样化和时代化，文创类节目就是其中的一种方式。以传播文化为目标的节目层出不穷，而且也一直在寻求新的表现方式，让文化传播的过程充满活力。国内外的很多电视节目，都有在利用节目的媒体传播形式，但是文化的传播所见很多都是机械式的输出，许多旨在传播文化的节目往往在表达方式上稍显枯燥。但是，在近些年来，一些节目跟随时代潮流的趋势，利用时代媒体的传播特性对节目的形式进行升级改造，挖掘更多有趣的内容，逐渐走出了传统的文化节目的困境。表现形式与传播内容是文创类节目的最重要的两个部分，新媒体时代的文化传播媒介从传统媒体跨越到互联网媒体，当下最具有代表性的媒介当属短视频和直播，这两种传播媒介从传播速度和传播范围两个维度成为新媒体时代的风向标。传播文化的节目想要让文化双向传播，就得在节目的形式和内容上作出改变，跟紧时代的潮流。 本文以毕业作品《海岛创意》为主要案例，分为四个部分来讨论文创类节目在表现形式、传播形式、传播内容这几个方面的创新问题。第一个部分介绍了文创类节目的概念，梳理了文创类节目的发展脉络；第二个部分介绍了毕业作品《海岛创意》的基本情况，从节目的价值分析、短视频平台的优势助推和网络直播带货方式的结合着三个方面分析《海岛创意》节目的特色之处；第三个部分，举例分析了本土化的综艺节目，以及《海岛创意》对海南本土文传的传播；第四个部分，文创类节目是具有产生实际效益的特殊性，《海岛创意》策划案在策划过程中对节目开发与传播的现实条件和实际效益进行仔细的分析，结合当下综艺节目和海南综艺节目开发与制作的大环境，对《海岛创意》在实际执行上进行的预测分析。 本文着眼于文创类节目发展的大环境，对毕业作品做出实际性的分析，立足于“创新”二字，展开节目策划的创新。 关键词：文传类节目;新媒体;创新;《海岛创意》 Abstract In the process of the rapid development of modern society, cultural transmission is gradually diversified and modernized, and cultural and creative programs are one of the ways.Programs aimed at spreading culture emerge in an endless stream, and they are always looking for new ways of expression to make the process of cultural communication full of vitality.Many TV programs at home and abroad use the media communication forms of the programs, but most of the cultural communication is seen as mechanical output, and many programs aimed at spreading culture are often a little boring in terms of expression.However, in recent years, some programs follow the trend of The Times and upgrade the form of the programs by using the communication characteristics of the media of The Times to dig out more interesting content and gradually get out of the predicament of traditional cultural programs.Forms and the contents is wen gen program, two of the most important part of the new media era culture media from traditional media to Internet media, the most representative media is the short video and broadcast, the two media spread from transmission speed and scope of two dimensions become an indicator of the new media era.In order to spread culture in both directions, it is necessary to make changes in the form and content of the program to keep up with the trend of The Times. Taking the graduation work "Island Creativity" as the main case, this paper is divided into four parts to discuss the innovation of cultural and creative programs in the form of expression, the form of communication and the content of communication.The first part introduces the concept of cultural and creative programs and sorts out the development context of cultural and creative programs.The second part introduces the basic situation of the graduation work "Creative Island", and analyzes the characteristics of "Creative Island" from three aspects: the value analysis of the program, the advantages of the short video platform and the combination of the network live broadcast with goods.The third part, with examples, analyzes the localization of variety shows, as well as "Island Creativity" to the dissemination of Hainan local culture;The fourth part, wen gen program is to have the particularity of the actual benefit, the island of creative planning case in the process of planning for program development and the spread of the realistic conditions and the actual benefit, careful analysis combined with the present variety show and hainan development and production environment, variety show on the island of creative forecast analysis on the actual execution. This paper focuses on the development of cultural and creative programs in the environment, to make a practical analysis of graduation works, based on the word "innovation", to carry out the innovation of program planning. Key words: Classical programs;new media;innovation;Island Creativity . 目录 1绪 论1 2文创类节目概述5 2.1文创类节目的概念5 2.2文创类节目的发展脉络6 3《海岛创意》文创节目的特色化8 3.1《海岛创意》的基本情况8 3.2文创节目的价值分析9 3.3短视频平台的助推10 3.4网络直播的带货方式12 4《海岛创意》生存发展境遇分析14 4.1综艺节目与本土文化的共生14 4.2聚焦于海南本土文化的传播15 5《海岛创意》的制作环境18 5.1文创类节目开发与传播的现实分析18 5.2海南综艺节目的制作空间19 参考文献22 附录23 致谢24 |
