摘 要

新时代下“人民日益增长的美好生活需要和不平衡不充分的发展之间的矛盾”已经转变成当前我国社会发展的主要矛盾，而主要矛盾的转化也给我国的公共文化服务提出了新的发展要求。十九大报告中指出，要突出“抓重点、补短板、强弱项”，要推动全面协调发展、解决好发展不平衡的问题。我国西部农村地区作为我国公共文化服务体系建设中薄弱环节，在目前的治理体系中相对来说形势复杂、治理难度高，尤其是城市和农村，以及区域之间的发展不均衡，造成了县级以下文化主管部门难以有效的去落实上级政策。当前学术界对于在公共文化服务体系的建设和法律机制的研究已经较为深入，而特别针对公共文化服务供给，尤其是西部县域农村公共文化服务的研究则相对有限。

本文选取陕西省经济欠发达地区的N县作为个案，基于实地调研和数据分析，总结出当前我国西部县域农村公共文化服务供给的主要问题是供给不均、供给不足和供给—需求错位，而主要原因则包括财政资金投入不足、专业性人才不足、缺乏必要的需求表达机制和供给方式单一。基于以上问题从财政投入、体制建设、需求表达机制完善和多元供给四个方面提出有效供给优化路径，以期能够帮助我国西部农村地区更好扩大公共文化服务的有效供给、提升公共文化服务的供给水平。帮助农村居民能够共享文化政策惠民成果，有效促进农村基层的文化繁荣，为我国社会主义现代化建设和发展提供内生动力。

关键词：农村公共文化服务 ; KANO模型; 供给优化

English Abstract

In the new era, "the contradiction between the people's growing need for a better life and unbalanced and inadequate development" has turned into the maincontradiction in the current social development of our country,and the cultural field is also facing new development requirements under this new change..The report of the 19th National Congress of the Communist Party of China pointed out that it is necessary to focus on "focusing on key points,making up for shortcomings, and strengths and weaknesses",promoting comprehensive and coordinated development, and solving the problem of uneven development. As a weak link in the construction of the public cultural service system in my country’s western rural areas, the current governance system is relatively complex and difficult to govern. In particular, the uneven development between urban and rural areas and regions has caused cultural directors below the county level. It is difficult for departments to effectively implement higher-level policies.The current academic circles have conducted in-depth research on the construction of the public cultural service system and legal mechanisms,but the research on the supply of public cultural services,especially the rural public cultural services in western counties, is relatively limited.

This paper selects N counties in economically underdeveloped areas in Shaanxi Province as a case.Based on field research and data analysis,this paper concludes that the main problems in the current supply of rural public cultural services in western counties in my country are uneven supply, insufficient supply, and supply-demand misalignment. The reasons include insufficient financial investment,insufficient professional talents, lack of necessary demand expression mechanism and single supply mode. Based on the above problems, an effective supply optimization path is proposed from the four aspects of financial investment, system construction,demand expression mechanism improvement and diversified supply, in order to help rural areas in western my country to better expand the effective supply of public cultural services and improve the supply level of public cultural services . Help rural residents to share the benefits of cultural policies for the people,effectively promote the cultural prosperity of the rural grassroots,and provide endogenous motivation for my country's socialist modernization and development.

Keywords: Rural public cultural service; KANO model ; Supply optimization