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| 疫情背景下的汽车供应链优化研究－以一汽大众为例 摘 要 为了探究中国汽车供应链如何更好地应对近年来诸如新冠疫情等不确定性供应链风险对产业链体系现代化建设进程的影响，本文将结合产业链全球化的环境，指出目前我国汽车行业发展的现状和此次疫情对汽车供应链的影响，进而剖析现有供应链体系的存在的问题。通过类比在2011日本海啸中，汽车企业的应对举措对自身发展的影响实例，提出应当从三个层面策略模型，即经营层面，意识层面，科技层面来优化汽车供应链。最后结合一汽大众在此次新冠疫情采取的措施和取得销量冠军的成绩案例，进一步印证了此模型的合理性。本研究为中国汽车供应链在应对诸如疫情等不确定供应链风险和未来发展方向提供了理论支持和举措建议。 关键词：肺炎疫情；汽车供应链；风险；一汽大众 Abstract Abstract：In order to explore how China automotive supply chain can better cope with the impact of uncertain supply chain risks such as COVID-19 on the modernization process of the industrial chain system in recent years, this paper will combine the environment of the industrial chain globalization, and point out the current development of China's automobile industry and the impact of the epidemic on the automotive supply chain, and then analyze the existing problems of the supply chain system..By analogy with the example of the impact of auto enterprises' response measures on their own development in the 2011 Japanese tsunami,this paper proposes that the auto supply chain should be optimized from three levels of strategy model, namely, the management level, the consciousness level, and the science and technology level. Finally, combined with the measures taken by FAW Volkswagen in COVID-19 and the case of winning the sales champion, the rationality of the model is further confirmed. This study provides theoretical support and suggestions for Chineseautomobile supply chain in dealing with uncertain supply chain risks such as epidemic situation and future development direction. Key words: pneumonia epidemic; automobile supply chain; risk; FAW Volkswagen 目 录 摘 要 I Abstract II 一、引言 1 （一）研究背景 1 （二）选题意义和目的 1 二、文献综述 2 （一）国内研究 2 （二）国外研究 4 （三）文献评述 4 三、汽车供应链的发展现状和疫情影响分析 5 （一）汽车供应链的相关概述 5 （二）汽车行业及汽车供应链现状 7 （三）疫情对于我国汽车供应链的影响 10 四、疫情对汽车供应链提出的新要求分析 11 （一）类比2011年日本海啸对汽车行业的影响 11 （二）汽车供应链优化方向分析 12 （三）建立三策略层面模型优化分析 14 五、一汽大众发展情况及应对疫情的举措 19 （一）一汽大众的简介 19 （二）一汽大众的销售情况 19 （三）一汽大众供应链前期优势积累 20 （四）一汽大众应对疫情的措施 21 （五）对一汽大众案例的小结 21 六、总结与展望 22 参考文献 23 致谢 25 |
