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| 浅析生鲜配送“最后一公里”难题 ——以S公司的冷链物流为例 [摘要]：随着电子商务涉及领域和应用范围不断拓展，人们对于配送能力和商品质量的要求也在不断提高。当生鲜食品占普通货物运输的比重呈递增趋势，如何将需要冷藏冷冻的产品以高效率、高品质的方式配送到消费者手中，成为了电商和物流行业的亟需解决的问题，尤其是在产品配送到最后一公里的阶段。本文以S公司为例，分析冷链物流在最后一公里面临的问题，并对此提供一些解决方法。 [关键词]：冷链物流；最后一公里；配送；EFE矩阵 Analysis on the last kilometer problem of Fresh Food Distribution ——Take S company cold chain logistics as an example [Abstract]With the continuous expansion of e-commerce related fields and application scope,people's requirements for distribution capabilities and product quality are also increasing. When fresh food accounts for an increasing proportion of general cargo transportation, how to deliver products that require refrigeration and freezing to consumers in anefficient and high-quality manner has become an urgent problem in the e-commerce andlogistics industry, especially It is in the stage of product delivery to the last mile. This article takes S company as an example to objectively reflect the problems facedby cold chain logistics in the last mile and provide some solutions to this. [Keywords]cold chain logistics; the last kilometer; delivery;EFE matrix |
