摘要：随着5G、VR、AR、区块链等新技术的发展，在互联网广告演进过程中，出现了过去一些没有出现过的新问题，我们对于互联网广告伦理的探究也需要与时俱进。本文首先通过界定一系列网络广告伦理失范的相关概念、厘清各种概念之间的关系，并对网络广告伦理失范的一些表现形式进行归纳，并以概念和伦理失范的表现形式为基础分析产生这些失范现象的原因，最终探究解决互联网广告伦理失范的方法。除了分析传统网络广告伦理失范的相关原因之外，我还加入了新技术和社会伦理等影响因素，力求提供全方位多层次的解决对策。

关键词：网络技术；法制建设；素质教育;行业机制;社会伦理

Causes and Countermeasures of the Anomie of Internet Advertising Ethics

Abstract：With the development of new technologies such as 5G, VR, AR, blockchain, etc., some new problems have emerged in the evolution of Internet advertising,and our research on Internet advertising ethics also needs to keep pace with the times. Firstly, this paper defines a series of related concepts of ethics anomie in online advertising,clarifies the relationship among various concepts,and sums up some manifestations of ethics anomie in online advertising, and analyzes the causes of these anomie phenomena based on the concepts and forms of ethics anomie, and finally explores ways to solve the ethics anomie in online advertising. In addition to analyzing the related reasons for the ethical anomie of traditionalonline advertising, I also added new technologies and social ethics and other influencing factors, striving to provide comprehensive and multi-level solutions.

Keywords: Network technology; Legal system construction;Quality education; Industry mechanism; Social ethics