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| 康达体育器材有限公司新产品开发优化策略分析
摘要：在生产企业中，新产品开发一直是公司关注的焦点，是企业在的市场环境中能否取得竞争优势的关键之处。最近几年，越来越多的公司越来越关注新产品开发过程。康达体育器材有限公司是一家新兴智能体育器材公司，在开发新产品的不同阶段，都面临着不同的问题。例如，引发了新产品开发的想法之后，如何在开发过程中确保其可控性等，针对这些方向，各个公司都需要选择恰当的新产品开发策略，这一策略是公司策略的最重要的核心之一，也逐步成为新产品开发业务的方向。通过制定完恰当的研发策略，新产品的研发方向与目标才能被制定完善，但是，只停留在新产品开发策略制定这一阶段是远远不够的。这只是一个开始，对于新产品开发来说。公司获得利润需要不断指定新产品的开发及应用流程，根据开发流程的不断优化，以满足客户需求。本文以康达体育器材有限公司现有过程为例，对现有过程进行分析和优化。首先分析了康达体育器材有限公司新产品开发的现状，找出康达体育器材有限公司在新产品开发过程中存在的比较明显的障碍，根据其在开发过程中出现的关键问题，充分结合新产品开发的相关理论知识，提出了应对新产品开发的优化策略并一定程度上改善了康达体育器材有限公司的开发流程。
关键词：产品开发；流程优化；开发策略
Analysis of new product development optimization strategy of Kangda sports equipment Co., Ltd
Abstract: In the manufacturing enterprises,new goods growth has been the focus of attention of the company, is the enterprise in the market environment can obtain competitive advantage of the key. In recent years, more and more companies are payingmore attention to the new product development process. Kangda sports equipment Co., Ltd.is a new intelligent sports equipment company,There are many problems in the process of developing new products. For instance, New product development ideas,methods to ensure the controllability of the development process, all of which require the formulation of correct new product development strategies. New product development strategy is not only a core part of the company’s corporate strategy, but also a new product development business. Only when the appropriate R & D strategy is formulated,the product developers can formulate the R & D objectives and R & D direction, but it is not enough to formulate the new product development strategy. This is just the beginning of new product development.We must also formulate new product development and application process.And we will continuously optimize the process according to the actualsituation of the development process,so that the new products developed by the company can meet the needs of customers and benefit the company. This paper takes the existing process of Kangda sports equipment Co., Ltd.as an example to analyze and optimize the existing process.This paper first analyzes the current situation of new product development of Kangda sports equipment Co., Ltd., and finds out the problems existing in the process of new product development.Finally, this article proposes an optimization strategy for new productdevelopment, which aims to combine the key issues revealed in the processof enterprise development with relevant new product development theories., and improves the development flow of Kangda sports equipment Co., Ltd Cheng.
Key words: product development; process optimization; development strategy
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