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| 足力健老人鞋营销策略研究
摘 要
本文正是在市场营销快速发展的背景下，对足力健老人鞋如何根据自身状况和市场需求对营销渠道进行营销策略研究，以适应市场发展，从而了解足力健老人鞋的营销方法，了解营销战略。自己对营销策略有一个全面的认知，对国内外营销策略发展状况及趋势有一个基本了解；然后结合市场营销的科学研究成果与理论知识针对足力健老人鞋营销策略研究展开具体的案例分析研究；最后运用比较分析法，通过横向比较、分析足力健与其他老年鞋营销策略的发展差距，及纵向对比网络营销与传统营销的不同优势，寻找足力健老人鞋新的网络营销发展对策。
关键词：足力健老人鞋；营销策略；市场营销
ABSTRACT
This article is just under the background of the rapid development of marketing,how to study the marketing strategy of the foot-strength shoes for the elderlyaccording to their own situation and market demand,in order to adapt to the market development, so we can understand the marketing method and marketing strategy of foot strength shoes for the elderly. I have a comprehensive understanding of marketing strategy,marketing strategy at home and abroad and the development of a basic understanding of trends;Then combined with the ScientificResearch Results and theoretical knowledge of marketing, the author carries out a concrete case study on the marketing strategy of Zulijian shoes for the elderly, through horizontal comparison and analysis of the development gap between ZLJ and other elderly shoe marketing strategies, and vertical comparison of the advantages of network marketing and traditional marketing, looking for zlj elderly shoes new network marketing development countermeasures.
Key words:ZLJ；marketing；countermeasures ； comparison
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