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| 极速营养早餐创业计划书
摘要：随着人们生活节奏的加快，生活水平的提高，上班族每天早上赶着上班，孩子每天早上为了不迟到赶着上课，在一个个忙碌的早晨，一日三餐中最必不可少的早餐逐渐成了人们认为可以忽略的一餐。上班族不能按时吃早餐，孩子大多以路边摊为主，不能吃到一份营养均衡、适合该年龄阶段的早餐，成了一个难以解决的问题。如今，营养早餐得到越来越多人的关注，为了使这一现象得到改善，使越来越多的人在每个早晨都能按时吃到一份营养健康又美味早餐，我将打破传统的地摊早餐模式，使线上与线下相结合，以在微信小程序下单的外卖模式进行。将针对不同年龄阶段的人们推荐不同营养价值的早餐。
本文主要以极速营养早餐创业计划书为例，首先通过市场分析，对市场需求现状、影响营养早餐市场需求的因素及市场需求发展趋势进行分析，了解整个营养早餐市场的过去、现状和未来。其次通过对目前该行业的竞争对手进行分析，运用波特的五力模型分析法深入分析了该项目所存在的优势、劣势、机会和威胁，得出了该项目在早餐行业所面临的挑战以及未来发展机会。接下来，在掌握了以上基础信息之后，建立极速营养早餐的组织框架及具体业务流程，在保证质量不断稳定保证的前提下，不断创新营养早餐配送模式并占据新的市场，制定详细的营销策略，吸引投资者投入，证明该项目值得投资。再接下来，基于该项目在行业内的研究，通过预测成本费用及收入，预测未来三年财务报表，并通过财务指标的计算公式分析该项目的可投资性、投资回收期以及盈利能力，再次强调该项目的可行性。最后，基于以上各项研究，预测该项目的风险并制定具体的风险应对策略。
关键词：营养早餐；创新创业；外卖；
Speed nutrition Breakfast business Plan
Abstract：With the acceleration of people's life rhythm and improvement of living standards, the workers rush to work every morning. In order to keep up with class every morning,the most essential breakfast in three meals a day has gradually become a meal that people think can be ignored. The working people can not eat breakfast on time.Most children are roadside stalls.It is difficult to solve the problem that they can not eat a breakfast with balanced nutrition and suitable for this age stage. Nowadays, nutritious breakfast has been paid more and more attention.In order to improve this phenomenon,more and more people can eat a healthy and delicious breakfast on time every morning. I will break the traditional breakfast mode of stall,combine online and offline to carry out the out of the way of order in wechat applet. Breakfast of different nutritional value will be recommended for people of different ages.
This paper mainly takes the fast nutritional breakfast business plan as an example.Firstly, through market analysis, it analyzes the current situation of market demand,the factors influencing the market demand of nutritional breakfast and the development trend of market demand, so as to understand the past, current situation and future of the whole nutritional breakfast market. Secondly, through the analysis of the current competitors in the industry,this paper uses Porter's five forces model analysis method to deeply analyze the strengths, weaknesses, opportunities and threats of the project,and obtains the challenges and future development opportunities of the project in the breakfast industry. Next, after mastering the above basic information,we will establish the organizational framework and specific business process of fast nutritional breakfast. On the premise of ensuring the quality and stability,we will continue to innovate the nutritional breakfast distribution mode and occupy new markets, formulate detailed marketing strategies, attract investors' investment, and prove that the project is worthy of investment. Then, based on the research of the project in the industry,through the prediction of cost and income,the financial statements of the next threeyears are predicted, and the investability, payback period and profitability of the project are analyzed through the calculation formula of financial indicators, emphasizing the feasibility of the project again. Finally, based on the above research,the risk of the project is predicted and specific risk response strategies are formulated.
Key words： A nutritious breakfast； Innovation and entrepreneurship； Delivery；
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