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| 农产品网络营销策略模式研究-以m农场为例
摘 要
近年来，随着互联网的高速发展，互联网科技的发展给传统行业带来了很多的机遇与挑战。尤其是农产品这个行业在互联网的普及下，其销售方式从传统的线下交易转变成各种网上销售方式，如果农户主借助互联网这个平台，将农产品放在互联网上进行销售可以是农产品得到质的飞跃，开拓农产品的新天地，成为行业的一个新的发展机会。
在本文的研究内容里，通过对电子商务的发展机会，通过企业借助电子商务的发展对农产品进行网络营销，成功实现转型。对农产品网络营销，也有众多学者进行了研究，企业也对农产品做了许多尝试，但仍然受一些条件的限制，网络营销模式并于取得太好的成绩，m农场就利用了网络营销对农产品进行了不断研究，针对农产品网络营销宏观环境、企业行业竞争环境以及自身条件的分析，本文提出了m农场的农产品网络营销策略发展并对所存在的问题提供实施措施的具体意见。努力寻找出适合农产品网络营销发展的模式，为我国企业如何发展好农产品网络营销提供一些参考价值。
关键词：电子商务 农产品 网络营销
Abstract
In recent years, with the development of Internet technology.The development of Internet technology has brought manyopportunities and challenges to the traditional industry.Especially the agricultural products industry is popularized by the Internet.Its sales method has changed from traditional offline transactions to various online sales methods.Its sales method has changed from traditional offlinetransactions to various online sales methods.
In the research content of this article, through the development opportunities of e-commerce.Through the development of e-commerce,enterprises have successfully realized the transformation of agricultural products through online marketing.Many scholars have also conducted research on the network marketing of agricultural products, and enterprises have also made many attempts on agricultural products.However, it is still limited by some conditions.The network marketing model and achieved too good results,m farm used the network marketing to carry out continuous research on agricultural products.Analysis of the macro environment of agricultural product network marketing,the competitive environment of the enterprise industry and its own conditions.This paper puts forward the development of the network marketing strategy of agricultural productsin m farm and provides specific opinions on the implementation measures for the existing problems.Strive to find a suitable model for the development of agricultural product network marketing,and provide some reference value for Chinese enterprises to develop agricultural product network marketing.
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