摘要

随着我国城市化进程的加快，经济水平的不断提升，居民可支配收入的逐步提高，旅游消费需求总体呈现上升趋势，我国旅游业将进入新一轮发展时期，市场前景相对广阔。在国家政策的大力扶持下，天水市凭借深厚的文化底蕴和丰富的人文历史景观大力发展旅游业，抓住机遇，走上了旅游业蓬勃发展的道路，但与其他旅游大省相比还有明显差距。本文基于天水市旅游资源状况、旅游资源开发等现状，深入剖析了目前天水市旅游业发展中存在的旅游产品单一、景区内部交通不便等问题，提出了加强区域合作、不断革新旅游线路等对策，旨在结合天水市旅游业目前发展情况提出旅游业进一步发展的建议，促进天水经济高质量发展，增强人民生活幸福指数。

[关键词]天水市；旅游业；发展现状；存在问题；对策分析

ABSTRACT

With the acceleration of the urbanization process in China,the continuous improvement of the economic level,the gradual increase in the disposable income ofresidents and the general upward trend in the demand for tourism consumption, China's tourism industry will enter a new stage of development. Market outlook wider.With the strong support of national policies, Tianshui City,relying on its profound cultural heritage and rich culturaland historical landscape,vigorously develops its tourism industry, seizing the opportunity and embarking on the road of vigorous development of tourism industry, but there is still a significant gap compared with other major tourism provinces. Based on the current situation of tourism resources and tourism resources development in TianshuiCity, This article analyzes in depth the problems of single tourism products and inconvenient transportation in the scenic area in the development of tourism in Tianshui City,and puts forward countermeasures such as strengthening regional cooperation and continuously innovating tourism routes. Combining with the development status of tourism in TianshuiCity, some suggestions are made for the development of tourism. Promote the high-quality development of Tianshui economyand enhance the happiness index of people's life.

[Key words] Tianshui; tourism industry;Current situation; Existing problems; Countermeasure analysis 

 

目录

一、引言 1

（一）研究背景 1

（二）文献综述 3

1.国内旅游产业研究现状 3

2.国外旅游产业研究现状 6

二、天水市旅游业发展现状 8

（一）旅游资源状况 8

（二）旅游行业的发展 11

1.旅游市场逐步规范 11

2.安全意识不断增强 11

3.旅游人才队伍建设得到加强 11

4.文化旅游信息化建进一步完善 11

（三）宣传举措 12

1.坚持“走出去”的文化战略 12

2.合理整合周边资源，创新促销手段 12

3.以现有资源为例进行宣传 12

（四）旅游资源开发与生态环境保护 13

三、天水市旅游业发展存在的问题 14

（一）文化旅游产品单一，资源整合开发水平不高 14

（二）景区内部交通不便，各景区间联动不足 15

（三）旅游专业人才稀缺，服务质量不高 15

（四）景区发展资金不足，旅游项目建设缓慢 16

四、对天水市旅游业发展的对策分析 17

（一）加强区域合作，丰富文化旅游产品 17

（二）不断革新旅游线路，改善景区交通 18

（三）加强人才队伍建设，提升综合服务水平 19

（四）加大旅游融资力度，推进旅游业基础设施建设 21

（五）探索发展旅游金融业务，投资布局智慧旅游业 22

五、结论 23

参考文献 23