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| 乡土岚天农旅融合发展研究 摘要：近年来乡土岚天的发展建设是着眼于具有可持续发展、发展指数大的旅游业，并且将旅游业与农业相结合，打造了乡土岚天的农旅融合产业，旨在推动乡土岚天的经济发展。但乡土岚天目前农旅融合仅仅浮于表面、限于形式，并未达到真正意义上的融合，而农旅融合是农村产业融合的重要路径，也是实现乡村振兴的重要突破口，就必须使这一支柱性产业良好向上地发展。本文在农旅融合发展的理论基础上，通过对该地进行实际考察,以乡土岚天的农业发展现状、旅游业发展现状为出发点，研究了乡土岚天农旅融合的必要性和条件，得出了乡土岚天农旅融合需求真实存在且乡土岚天经济想要高速有效发展并必须走出当前困境，农旅融合必须从农业与旅游业功能融合度、统一农旅融合管理制度、加大农旅融合产品营销力度、塑造农旅融合品牌形象、加强农旅相关资源的融合等多方面着力，深化农旅融合，共同助推乡土岚天的发展。同时也为乡土岚天在发展农旅融合产业的过程提出了对应的发展对策。 关键词：农旅融合；农业；旅游业；生态资源；发展对策 Abstract:In recent years, the development and construction of local Lantian focuses on the tourism industry with sustainable development and large development index, and combines tourism with agriculture to create the agricultural tourism integration industry of local Lantian, aiming at promoting the economic development of local Lantian. However, at present, the integration of agriculture and tourism is only superficial and limited to form, which has not achieved the real integration. The integration of agriculture and tourism is an important path for the integration of rural industries, and also an important breakthrough for the revitalization of rural areas. It is necessary to make this pillar industry develop well. Based on the theory of integration of agriculture and tourism, this paper studies the necessity and conditions of integration of agriculture and tourism, and concludes that the demand of integration of agriculture and tourism is real, and the rural economy must get out of the current predicament if it wants to develop rapidly and effectively In order to deepen the integration of agriculture and tourism, efforts should be made in many aspects, such as the degree of integration of agriculture and tourism functions, unifying the management system of integration of agriculture and tourism, strengthening the marketing of integration of agriculture and tourism products, shaping the brand image of integration of agriculture and tourism, and strengthening the integration of related resources of agriculture and tourism. At the same time, it also puts forward the corresponding development countermeasures for the local Lantian in the process of developing the integration industry of agriculture and tourism. Key words: Integration of Agriculture and tourism; agriculture;tourism; ecological resources; development countermeasures |
