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| 后疫情时代亲子游酒店消费偏好及影响因素研究
摘 要
随着国民经济水平的提高以及高等教育的普及，父母对于孩子的教育理念和教育方式发生了变化，亲子游也成为父母与孩子培养感情的一种方式。亲子游是当前国内市场不可或缺的一部分，但2020 年暴发的新冠疫情对我国诸多行业都造成了巨大打击，酒店业更是首当其冲。疫情让旅游酒店业失去了大量消费者，其中便包含了亲子游消费者。在国内众志成城抗疫工作下，当前新冠疫情已经得到基本的控制，国内大部分酒店已复工。
本文以后疫情时代为背景，利用访谈于调查问卷，将有14周岁以下（包含14周岁）未成年人的家庭定为调查对象，研究亲子游酒店消费偏好及影响因素。再使用SPSS24.0软件分析不同群体的差异性，探讨酒店业如何在疫情期间吸引更多亲子游消费者。其次探讨酒店开发亲子游产品的创新之路，提出如何设计适合疫情期间的亲子游产品。此外，本文还提出后疫情时代酒店应做好突发公共安全事件的紧急预案、严格执行防疫流程，以多样的销售渠道、创新的营销模式、个性化的亲子产品来吸引更多的客源，形成新的竞争优势。
关键词：亲子游，后疫情时代，影响因素
ABSTRACT
With the development of national economy and the popularization of education,parents'educational ideas and methods for their children have changed,and parent-child tour has become a way to cultivate affection between parents and children. Parent-child travel is an indispensable part of the current domestic market, but the outbreak of the new crown in 2020 has caused a huge blow to many industries in China, especially the hotel industry. The outbreak of the Tourism Hotel Industry lost a large numberof consumers, which will include parent-child travel consumers. The new crown disease situation has been basically controlled and most hotels in China have resumed work. Based on the background of epidemic situation,this paper studies the consumption preferenceand the influencing factors of parent-child travel in hotels by using interview and questionnaire to survey the families with minors under 14 years old. SPSS24.0 software was used to analyze the differences among different groups and explore how the hotel industry to attract more consumers during the epidemic. Secondly, this paper discusses the way of innovation in the development of parent-child tour products, and puts forward how to design parent-child tour products suitable for epidemic period. In addition, in the post-epidemic era,the hotel should make a good emergencyplan for public safety emergencies andstrictly implement the epidemic prevention process, with diversified sales channels, innovative marketing models, personalized parent-child products to attract more customers, to form a new competitive advantage.
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