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| 浙江省旅游业综合竞争力评价研究
摘要：随着人民生活水平的不断提高和社会繁荣程度的不断进步，越来越多的人愿意花出时间与精力去丰富自己的闲暇时间。而外出旅游也成为了他们的优选。因此这使得近年来的旅游业发展正在不断兴旺。因此很大程度促进了我国发展地区的经济。而浙江省旅游资源极为丰富且极具代表性，对促进经济发展起到了举足轻重的地位。
因此本文深入探究浙江省的十一座城市在旅游业层面上的发展，运用SPSS软件进行数据的因子分析与聚类分析。从而分析了浙江省十一座城市的十个经济因素指标。得出浙江省区域内部的旅游发展水平存在较大的差异性与一定的不平衡性，并对此提出参考性建议。希望本文的研究能具有现实的参考意义，更好地促进浙江省旅游行业的蓬勃发展!
关键词：旅游业；综合竞争力；因子分析；聚类分析
Abstract：With the continuous improvement of people's living standards and the continuous progress of social prosperity,more and more people are willing to spend their time and energy to enrich their leisure time. And travel has become their preferred choice.Therefore, the development of tourism in recent years is booming.This has greatly promoted the regional economic development in China.The tourism resources in Zhejiang Province are very rich and representative, which play an important role in promoting economic development.
Therefore, this paper explores the tourism development of 11 cities in Zhejiang Province, using SPSS software for factor analysis and cluster analysis. Thus, ten economic factors of eleven cities in Zhejiang Province are analyzed.It is concluded that there are great differences and certain imbalances in the level of tourism development in Zhejiang Province, and some suggestions are put forward. I hope this study can have practical reference significance,and better promote the vigorous development of tourism industry in Zhejiang Province!
Key Words：Tourism ；ComprehensiveCompetitiveness；
Factor Analysis；Cluster Analysis
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