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青岛会展旅游发展策略研究

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青岛会展旅游发展策略研究

摘要


随着会展业的蓬勃发展,青岛作为我国重要的北方滨海旅游城市,并随着近年来旅游业的迅速发展,该产业已经成为当地城市发展的重要支柱之一,但是由于旅游业有着自身的特点和缺陷。严重影响了当地的可持续科学发展,而会展业能够很好的弥补旅游业的不足,通过旅游业和会展业的优势互补,能够为青岛当地持续发展开辟一条新路,能够为青岛的整体经济市里的提高和综合知名度的提升都有着重要的积极作用。

关键词:会展、旅游、青岛、带动发展

Research on Development Strategy of Exhibition Tourism in Qingdao

ABSTRACT

With the vigorous development of the exhibition industry,Qingdao is an important northern coastal tourist city inChina, and with the rapid development of tourism in recent years, the industry has become one of the important pillars of local urban development. But because tourism has its own characteristics and defects.It has seriously affected the local sustainable scientific development, and the exhibition industry can make up for the shortage of tourism. Through the complementary advantages of tourism and exhibition industry,it can open up a new way for the local sustainable development of Qingdao. Qingdao can improve the overall economic city and comprehensiveawareness of the promotion has an important positive role

Keywords:Exhibition, tourism, Qingdao, driving development