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| 基于诗词意境的视觉化设计 ——以《楚辞·九歌》插画设计为例
摘要
当下插画设计风格万千琳琅满目，插画应用也早已融入在我们生活的各个领域。插画作为一种视觉化呈现方式，为我们带来了丰富的视觉体验感。本文旨在对诗词意境下的视觉化设计进行探索，不仅能够通过插画的形式传播诗词的传统文化以及地域文化，并且探讨插画的视觉化表现的多种可能性。自古以来都有人赞同“诗中有画，画中有诗”的观点，因此，中国诗词意境与绘画艺术一直以来都存在统合的关系，包括情景向融的统合、内容与形式的统合，诗词意境可以通过绘画艺术进行有效的表达。论文通过分析《楚辞九歌》的诗词意境与插画表现的案例，进一步的分析“国潮”形势下的插画发展的多种可能性、贴切诗词主题的神话造型形象的表现、具有象征意义的元素符号以及插画系列化和衍生品的产出。在诗意的氛围中，笔者寻求自我独特的绘画风格，并提出了相应设计要求并进行设计应用，完成诗词意境下的视觉化表现，验证理论的可行性，为设计实践部分提供理论参考，日后有待进一步的深入研究。
关键词：插画设计 楚辞九歌 诗词 意境
Abstract
At present, there are many styles of illustration design,and illustration application has already been integrated into all areas of our lives. Illustration, as a visual presentation, has brought us a rich sense of visual experience.This paper aims to explore the visual design under the artistic conception of poetry,which can not only spread the traditional culture and regional culture of poetry through illustrations, but also explore various possibilities of visual expression of illustrations. Since ancient times,people have agreed with the view that "there are paintings in poems, and there are poems in paintings". Therefore, there has always been an integrated relationship between the artistic conception of Chinese poetry and painting art,including the integration of scene integration,the integration of content and form, and the artistic conception of poetry can be effectively expressed through painting art. By analyzing the poetry artistic conception and illustration performance casesof Nine Songs of Chu Ci, this paper further analyzes the various possibilities of illustration development under the situation of "national tide",the expression of mythical modeling image that is appropriate tothe theme of poetry, symbolic element symbols, and the output of illustration serialization and derivatives. In the poetic atmosphere, the author seeks his own unique painting style,puts forward the corresponding design requirements and carries out designapplication, completes the visual expression under the artistic conception of poetry, verifies the feasibility of the theory, and provides theoretical reference for the design practice, which needs further in-depth study in the future.
Key words: illustration design, nine songs of Chu Ci, poetry, artistic conception
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