摘要

在我国当前经济稳定迅速的发展下,人民不仅生活质量逐渐提升，消费观念与旅游方式也发生转变,目前农家乐是乡村特色民俗与休闲游乐方式相互交融的旅游形式,并逐渐发展为促进乡村农业经济、增加农民收入的重要方式。本文以广东省农家乐为研究对象，采用文献研究、数据调查、个案研究等研究方法，从该省发展“农家乐”休闲旅游发展的基本情况入手，经过资料整理对“农家乐”发展中存在的弊端进行分析,得知“农家乐”乡村旅游发展过程中存在项目基础配套设施不足，缺乏建设性措施；服务质量不高，项目开发管理不到位；营销宣传资金不足且手段单一，难以提升知名度；项目无法合理开发，对生态环境造成破坏等弊端。针对以上弊端，在经营项目合理规划、管理专业人才培养、营销宣传思路扩展、政府扶持与监管等方面提出有效的解决对策和建议，对促进我国农家乐休闲乡村旅游健康良好的发展,具有重要的现实意义。

关键词：广东省；农业经济发展；农家乐模式；经营

Analysis of current situation, trend and countermeasure of agricultural music in Guangdong province

ABSTRACT

Under the current stable and rapid development of China's economy, people not only gradually improve the quality of life, but also change their consumption concept and tourism mode. At present, farmhouse entertainment is a tourism form that integrates rural characteristics and folk customs with leisure and amusement ways, and gradually develops into an important way to promote rural agricultural economy and increase farmers' income. Based on measures of Guangdong province as the research object, this paper adopts literature research, data investigation, case studies and other research methods, from the development of the province "rural" the basic situation of leisure tourism development, through the organization of data to analyze the drawbacks existing in the development of "rural" and that "rural" in the process of developing the rural tourism project foundation facilities is insufficient, Lack of constructive measures; The service quality is not high, the project development management is not in place; Marketing and publicity funds are insufficient and the means are single, which is difficult to enhance popularity; The project can not be developed reasonably, causing damage to the ecological environment and other drawbacks. In view of the above disadvantages, this paper puts forward effective countermeasures and suggestions in the aspects of reasonable planning of business projects, training of management professionals, expansion of marketing and publicity ideas, government support and supervision, etc., which has important practical significance for promoting the healthy and sound development of rural rural tourism in China.

Key words: Guangdong Province; Agricultural Economic Development; Farmhouse Mode; Business

目录

一、绪论

（一）研究目的及意义 1

1、研究目的 1

2、研究意义 1

（二）研究现状与文献综述 1

1、研究现状 1

（三）写作思路 3

二、 广东省农家乐发展现状 5

（一）广东省农家乐基本情况 5

1、地理环境优势 5

2、规模和收入 5

3、经营模式 8

（二）广东省农家乐存在问题 8

1、基础建设不完善 8

2、经营管理方法不当 9

3、宣传力度不足 9

4、破坏自然与环境 10

三、广东省农家乐发展中存在的原因 10

（一）缺乏合理有效规划 10

（二）缺乏管理专业人才 11

（三）营销宣传资金不足 11

（四） 政府监管力度不足 12

四、广东省农家乐发展对策分析 12

（一）严格管控项目开发与建设 12

（二）引入和培养专业人才 13

（三）展开创新融资营销模式 13

（四）政府加大监管力度 13

五、广东省农家乐发展趋势 14

（一）向良好趋势逐步发展 14

（二）成为农村产业中的动力 15

六、结论 16

参考文献 17

致谢 18