中文摘要

浙江省目前是我国从事茶叶生产和出口的一个重要省份，茶叶行业是它最主要的传统产业之一，具有一定的物质价格优势、资源优势，一直以来在我们的国民经济中盘踞着极为重要的位置。但是从浙江省近几年的发展来看，在绿色壁垒以及技术性壁垒下，浙江省对于茶叶出口的因其原本的价格、劳动力和资源优势等优势而逐渐丧失，出口的前景也不容乐观。

因此，本文在分析浙江省茶叶出口现状的基础上，深入剖析了当前浙江省茶叶出口主要存在的问题，一是非关税贸易壁垒日益森严，二是产品结构单一，三是自主品牌少，四是出口市场过于集中；这些问题主要存在的原因是由于质检工作监督尚且不足、产业结构不合理、自主品牌意识薄弱以及出口市场开拓力不足而引起的，所以针对这些原因，浙江省要想改变当前浙江省茶叶的现状问题，需要优化产业结构，改变产品结构单一现状，增强品牌意识，提高浙江省茶叶品牌国际竞争力，加强茶叶质量，打破贸易壁垒，扩大出口市场，发展多元化出口市场。

[关键词]：茶叶出口； 竞争力；自主品牌；贸易；产品结构

Problems and Countermeasures of tea export in Zhejiang Province

Abstract

Zhejiang Province is currently an important province engaged in tea production and export in China. Tea industry is one of its most important traditional industries. It has certain material price advantages and resource advantages. It has always occupied a very important position in our national economy. However, from the development of Zhejiang Province in recent years, under the green barriers and technical barriers, the export of tea in Zhejiang Province has gradually lost due to its original price, labor and resource advantages, and the export prospect is not optimistic.

Therefore, based on the analysis of the current situation of tea export in Zhejiang Province, this paper deeply analyzes the main problems existing in the current tea export in Zhejiang Province. First, the non-tariff trade barriers are increasingly stringent; second, the product structure is single; third, there are few independent brands; fourth, the export market is too concentrated; third, the export market is too centralized; The main reasons for these problems are that the supervision of quality inspection is still insufficient, the industrial structure is unreasonable, the awareness of independent brand is weak and the development of export market is insufficient, We should improve the international competitiveness of tea brands in Zhejiang Province, strengthen the quality of tea, break trade barriers, expand export markets and develop diversified export markets.

[Key words]: tea export; competitive power; Independent brand; Trade; product mix