中文摘要

随着中国经济的高速发展，云南省花卉出口产业也不断壮大，成为云南的重点发展产业之一。经济全球化的进程不断加快，就云南花卉出口的整体角度而言，云南省花卉出口质量低、花卉生产一体化水平低、自主知识产权匮乏、物流制度体系不完善、缺乏价格优势、品牌优势等问题。针对云南花卉产业快速发展的现状以及存在不足，提出相关解决方案，有助于推动云南省花卉出口产业的可持续发展工作，为其他农产品出口发展提供一定的借鉴意义。论文通过对中国现有研究论文、期刊中的数据进行整合，充分参考前人的研究成果用最高的效率认识云南花卉产业的现状以及发展方向；同时，通过网络在线考察。对云南花卉产业整体出口现状以及其特点进行研究分析，在结合国外先进经验对照，提出相关措施以促进云南花卉产品出口发展。云南花卉出口矛盾的解决方案在于提升云南花卉产品的国际竞争力，因此，除了政府的积极引导外，云南花卉出口企业也要积极研发自主知识产权的产品，提升云南花卉出口产品质量，打响云南本土品牌。

[关键词] 花卉贸易；经济全球化；自主知识产权；出口竞争力

Research on the Characteristics and Problems of Flower Export in Yunnan Province

Abstract

With the rapid development of China's economy, Yunnan's flower export industry is also growing, and has become one of the key development industries in Yunnan. With the accelerating process of economic globalization, as a whole, Yunnan flower export has many problems, such as low quality of flower export, low integration level of flower production, lack of independent intellectual property rights, imperfect logistics system, lack of price advantage and brand advantage. In view of the current situation and shortcomings of the rapid development of Yunnan flower industry, relevant solutions are put forward, which will help promote the sustainable development of Yunnan flower export industry and provide certain reference for the export development of other agricultural products.In this paper, by integrating data from existing research papers and journals in China, we fully refer to previous research results to understand the status quo and development direction of Yunnan flower industry with the highest efficiency. At the same time, through the network online investigation. The overall export status of Yunnan flower industry and its characteristics were studied and analyzed. Combined with the advanced experience of foreign countries, relevant measures were put forward to promote the export development of Yunnan flower products.The solution to the contradiction of Yunnan flowers export lies in improving the international competitiveness of Yunnan flowers products. Therefore, in addition to the active guidance of the government, Yunnan flowers export enterprises should also actively research and develop products with independent intellectual property rights, improve the quality of Yunnan flowers export products, and promote Yunnan local brands.

Key words: Flower Trade; Economic Globalization; Independent Intellectual Property Rights; Export Competitive

 

目 录

一、前言 3

（一）研究背景 3

（二）研究的目的和意义 3

（三）国内外研究综述 4

1.国内文献 4

2.国外文献 5

（四）研究方法 6

二、云南省花卉出口特点 6

（一）云南省花卉出口规模 6

（二）云南省花卉出口商品结构 9

（三）云南省花卉出口地理方向 10

（四）云南省花卉出口基地建设 10

1.云南花卉种植基地增长变化 10

2.云南各类花卉产品种植区分布 11

三、云南省花卉出口存在问题 11

（一）花卉出口质量低 11

（二）花卉生产-出口一体化水平低 12

（三）自主知识产权匮乏 12

1.花卉产品知识产权的主要内容 12

2.云南省花卉产品知识产权现状 13

（四）花卉出口专用物流体系不完善 13

（五）缺乏价格优势 14

（六）缺乏品牌优势 14

四、云南花卉出口存在问题的对策 15

（一）提升花卉出口质量 15

（二）提升花卉生产一体化水平 15

（三）提高云南省花卉行业的自主知识产权的保护现状 16

（四）构建健全花卉物流服务体系 16

（五）提高云南省花卉价格竞争力 17

（六）打响云南花卉品牌 17

五、总结 17

参考文献 19

致 谢 21