摘要：近几年来我国的五金产品在世界上发挥着越来越大的作用，带动了国内五金企业的发展。温州五金制造业的发展始于大跃进时期的一辆“温州牌”自行车，随后形成了一家家的小作坊式的五金生产，之后发展壮大成家族式企业。改革开放后这些企业从家族式、集体和国有企业，成功转变为民营企业。随着五金产品的不断出口显现出越来越多的问题。本文在竞争优势理论的基础上，从出口结构，出口规模，出口国家，这三个方面来分析温州五金产品贸易，同时从资源，人才，机遇等方面探讨五金生产出口贸易中存在的问题，最后就所存在的问题提出合理的解决方案。只有这样才能带领温州五金企业脱离目前的困境，迎接美好的未来。

关键词：温州五金产业；竞争优势理论；产业集群理论

Analysis on the export trade of Wenzhou Hardware Products

Zheng Xin，International Trade and Economics, College of Economics and Social Welfare

Abstract：In recent years, China's hardware products are playing a more and more important role in the world, driving the development of domestic hardware enterprises. The development of Wenzhou Hardware manufacturing industry began with a "Wenzhou brand" bicycle during the Great Leap Forward period,and then formed a small workshop style hardware production, and then developed into a family enterprise. After the reform and opening up,these enterprises have successfully transformed from family, collective and state-owned enterprises into private enterprises. With the continuous export of hardware products, there are more and more problems.Based on the theory of competitive advantage,this paper analyzes Wenzhou's hardware trade from three aspects: export structure, export scale and export country. At the same time, it discusses the existing problems in hardware production and export trade from the aspects of resources, talents and opportunities. Finally, it puts forward reasonable solutions to the existing problems.Only in this way can we lead Wenzhou Hardware enterprises outof the current predicament and meet the bright future.

Key words: Wenzhou Hardware Industry;Competitive advantage theory; Industrial Cluster Theory

目 录

一、引言 1

二、相关理论概述 1

（一）竞争优势理论 1

（二）我国五金产业的发展状况 2

三、温州五金产品出口贸易的现状分析 3

（一）出口规模 3

（二）出口产品结构 4

（三）出口的主要国家 5

四、温州五金产品出口贸易的现存问题 6

（一）技术研发创新能力弱，缺少民族国际化企业 6

（二）出口贸易商业利润流失严重 7

（三）五金产品档次低，质量有待提高 8

（四）国际贸易人才流失 8

（五）城市化制约五金产业发展 9

（六）缺乏政府保护和引导 9

五、以温州龙丰五金有限公司贸易出口为例的分析 9

（一）公司简介 9

（二）温州龙丰五金有限公司成功的原因 10

（三）案例启示 11

六、针对温州五金产品出口的建议 11

（一）重视质量发展民族品牌 11

（二）巩固主要市场，开拓新兴市场 11

（三）加大研发力度发展高科技产品 12

（四）培训人员掌握国际贸易规则 12

（五）加强行业管理，规范竞争行业 12

（六）政府加强引导贸易增长方式 13

七、结论 13

致 谢 14

参考文献 15