摘 要

总观现代经济，以服务行业、服务贸易行业为主要内容的经济服务高速崛起发展，成为世界经济发展范围的一个引人注目特征。是否变成富有竞争力的现代服务业和服务贸易已经成为一个国家能否在世界舞台上竞争成为胜利者的决定因素之一。我国的服务业起步已迟到，服务贸易发展普遍较低，虽然传统的交通、旅游等服务贸易具有一定的规模，但反映国家竞争优势的现代服务贸易极为落后。经济全球化导致世界经济联系起来，旅游服务业成为主导作用。相对来说，我们必须越来越注重旅游服务。作为一个大国的中国，我国旅游资源丰富，环境优美，但其旅游业和世界旅游业发展还是有很大的差距。在以往数据的说明下，中国旅游服务贸易在内部会有一定的问题，资源大国为何发展不大？所以针对这种情况下，我探讨了我国旅游服务贸易该如何提高竞争力的一系列原因。结合了我国旅游服务贸易的现状，对我国旅游服务贸易国际竞争力的情况分析，找出我国旅游服务贸易存在的问题；并提出提升竞争力的对策。

Abstract

General view of modern economy, service industry and service trade industry as the main content of the service high told up economic development, become a striking feature of world economic development, whether into competitive modern service industry and service trade has become a country can compete on the world stage become one of the determinants of the winner, China's service industry start is late, the service trade development is generally low, although the traditional transport, tourism and other service trade has a certain scale, but reflects the nation's modern service trade competitive advantage is very backward. Economic globalization leads to the connection of the world economy, and the tourism service industry has become the leading role. Relatively speaking, we must be more and more attention to tourism services, as a major power in China, my country is rich in tourism resources, beautiful environment, but its tourism industry and the world tourism development there are still a big gap, in the past data, under the instructions of department of China's tourism trade in services, has the certain problem, resource-rich countries is why development? Therefore, in view of this situation, I discussed a series of reasons why China's tourism service trade should improve its competitiveness.

Keywords Tourism service trade international competitiveness resources 2big country

 

目录

1 绪论.................................................................1

1.1 研究背景和研究意义.................................................6

1.2 国内外研究现状.....................................................8

1.3 研究方法和研究内容................................................10

1.4 创新点和不足......................................................10

2 我国旅游服务发展现状................................................13

2.1 我国旅游服务贸易的总体情况介绍....................................13

2.2 我国旅游服务贸易发展的特点........................................14

3 旅游服务贸易竞争力分析..............................................14

3.1 国际市场占有率分析................................................15

3.2 竞争指数分析......................................................15

3.3 显示比较优势指数分析..............................................15

4 我国旅游服务贸易存在的问题..........................................16

4.1旅游服务贸易中旅游产品趋同化严重..................................17

4.2 旅游企业经营管理落后..............................................18

4.3 我国政府缺乏创新，旅游政策不完善..................................18

4.4旅游服务质量低下，旅游服务从业人员素质不高........................19

4.5旅游资源过度开发，环境破坏.........................................20

5 提升中国旅游服务贸易国际竞争力的建议................................20

5.1 要以人为本，以利润为中心转到以顾客为中心..........................20

5.2 地区改变旅游经营模式，整合旅游资源................................20

5.3 提升旅游企业竞争战略..............................................21

5.4 发挥政府对旅游服务贸易引导和支持作用..............................21

5.5 利用本国劳动力丰富优势，发展旅游业人才.............................22

5.6 加强配套基础设施建设..............................................22

结论..................................................................23

致谢..................................................................22

参考文献..............................................................23