摘要：本文以生鲜农产品app叮咚买菜为主要研究对象，通过问卷调查，了解该app的使用现状，发现存在用户对叮咚买菜的认知度不足、用户认为叮咚买菜配送时间过长、客服售后服务不够完善，菜品新鲜度不够的问题，提出增加宣传推广以及拉新活动，利用自建物流体系智能规划最快配送路径，完善客服服务，完善保鲜冷冻设备，提高商品品质等解决措施。

关键词：农产品电商；叮咚买菜；电子商务

Application Status and Problem Analysis of APP Ding Dong for Fresh Agricultural Products

Abstract: In this paper, the fresh agricultural products app Ding Dong shopping as the main research object, through the questionnaire survey, to understand the current situation of the app, found that the user's awareness of Ding Dong shopping is insufficient, the user thinks that the distribution time of Ding Dong shopping is too long, the customer service is not perfect, and the freshness of dishes is not enough. Put forward to increase publicity and promotion and pull new activities, and use the self built logistics system Intelligent planning of the fastest distribution path, improve customer service, improve the preservation and refrigeration equipment, improve the quality of goods and other solutions.

Key words: Agricultural products e-commerce; Ding Dong shopping; E-commerce