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| 文旅融合视角下林芝桃花坞生态景区——藏区酥油茶的时尚推广 摘 要 近年来，文旅融合的趋势日益明显。风景不再是一个景区唯一的宣传点，一些影视基地、文化古镇、名胜古迹等，都逐渐地与景观相融合，成功的实践案例不胜枚举，位于浙江金华市的横店影视城就是一个成功的例子。西藏作为我国重要的少数民族自治区，其发展和成长对于国家建设有着至关重要的作用。广东省作为西藏的援助省份之一，将南方先进的文化、科技不断地输入西藏，利用文化创新带动西藏的发展。而林芝桃花坞作为西藏重点景区之一，虽然已经取得了部分成就，但其发展尚有不足。 本文通过对林芝桃花坞景区自然、人文资源的研究分析，梳理出林芝桃花坞景区不同于其他地域景区的亮点及其不足，针对桃花坞景区的不足之处作出新的发展规划。不仅要利用其景区的自然资源，更要融合桃花坞景区地处西藏所独有的酥油茶文化，通过对酥油茶的宣传及对酥油茶文化的创新发展，唤醒游客对于传统饮食的重视和对本民族文化的自信，从而吸引更多游客走入桃花坞去品尝和体验酥油茶及其藏文化，进而带动林芝地区旅游业的发展。 关键词：酥油茶 藏族 林芝桃花坞 文化与旅游 Fashion Promotion of Butter Tea in Tibetan Area —— Linzhi Taohuawu Ecological Scenic Area Gao Zhuoran (College of Art, South China Agricultural University, Guangzhou 510642, China) Abstract：In recent years, the trend of cultural and tourism integration is increasingly obvious. Scenic scenery is no longer the only publicity point of a scenic spot, some film and television bases, ancient cultural towns, places of interest, etc. are gradually integrated with the landscape, the successful practice cases are numerous, located in Zhejiang Jinhua City Hengdian film and television city is a successful example. As an important ethnic minority autonomous region in China, the development and growth of Tibet plays a vital role in national construction. As one of the aid provinces for Tibet, Guangdong has introduced advanced culture and science and technology from the south to Tibet, and made use of cultural innovation to drive the development of Tibet. As one of the key scenic spots in Tibet, Taohuawu in Nyingchi has made some achievements, but its development is still insufficient. Based on the research and analysis of natural and cultural resources of the peach blossom wood scenic spot in Nyingchi, this paper sorts out the highlights and shortcomings of the peach blossom wood scenic spot which is different from other regional scenic spots, and makes new development plans according to the shortcomings of the peach blossom wood scenic spot. Should not only use its scenic area's natural resources, more want to merge the yellow house scenic area is located in the Tibetan unique tea culture, through the promotion and innovation and development of tea culture of tea, awakens the visitors to the attention of the traditional diet and confidence to our national culture, so as to attract more visitors to the yellow house to taste and experience ghee tea and Tibetan culture, And then promote the development of tourism in Nyingchi. Key words：Buttered tea Tibetan Nyingchi Peach Blossom Dock Integration of Culture and Tourism 目 录 1 前言1 2 设计前期调研1 2.1 设计研究背景2 2.2 调研目的3 2.3 调研分析3 3 设计方案分析3 3.1 酥油茶的时尚传播策略3 3.2 藏舞的时尚创新表演4 4 设计成果阐释5 4.1 广东时装周文化推广成果5 4.2 平面拍摄成果6 5 结语7 参考文献8 致谢9 |
