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| 互联网环境下生态自然景区的时尚传播策略研究——以西藏林芝桃花坞为例 摘 要 近年来，广东省与林芝地区实施了一系列友好政策，为林芝地区的发展作出了重要贡献。林芝桃花坞景区具有丰富的自然、人文、资源等优势，推动了旅游业的快速发展，为当地脱贫攻坚作出了突出贡献。伴随着中国产业结构的调整，旅游业迅速发展，对林芝地区经济作出了突出贡献，有效地帮助了当地脱贫攻坚。在大力发展旅游业的同时，林芝地区亦认真落实第七次中央西藏工作座谈会精神，贯彻新发展理念，抓住新的发展机遇，推动墨脱茶业发展，巩固脱贫攻坚成果，促进乡村振兴。茶叶，作为林芝墨脱县的主导产业，更是县域经济发展的重要支柱和农民增收的重要渠道。本节以林芝桃花坞景区风景资源、人文资源、茶文化资源为主题，结合广告表演专业知识，编创出酥油茶茶艺表演节目。但是，由于西藏地区经济条件的限制，相关产业缺乏足够的人才、市场和产品支持。 本文通过对林芝桃花坞景区丰富自然资源和独特人文景观的梳理，说明林芝具有发展旅游业的良好条件。以藏区独特的茶饮酥油茶为切入点，更好地展示藏区独特的特色，与其他地区的特色有显著差异。与此同时，随着社会经济的快速发展，人们获取信息的渠道越来越多，视频传播的形式也越来越广泛，这为当前偏僻地区旅游资源同质化的趋势提供了新的思路和方向。通过酥油茶的表演形式宣传其概念、特点及表现形式，并从专业角度挖掘出满足现代人对自然环境旅游的心理痛点与需求。 关键词：时尚传播 互联网 自然景区 Research on Fashion Communication Strategies of Ecological Natural Scenic Spots under Internet Environment — — Taking Taohuawu of Linzhi in Tibet as an Example Zhou Shiying (College of Art, South China Agricultural University, Guangzhou 510642, China) Abstract：In recent years, Guangdong Province has implemented a series of friendly policies with Linzhi region, which has made important contributions to the development of Linzhi region. The Taohuawu Scenic Spot in Linzhi is rich in natural, cultural and resource advantages, which promotes the rapid development of tourism and makes outstanding contributions to poverty alleviation. With the adjustment of China's industrial structure, the rapid development of tourism has made outstanding contributions to the Linzhi region's economy and effectively helped the local poverty alleviation. While vigorously developing the tourism industry, the Linzhi area has also conscientiously implemented the spirit of the Seventh Central Forum on the Work of Tibet, implemented the new concept of development, grasped new development opportunities, promoted the development of the Motuo tea industry, consolidated the achievements in poverty alleviation and promoted rural revitalization. Tea, as the leading industry in Motuo County of Linzhi, is an important pillar of the county's economic development and an important channel to increase farmers' income. The theme of this section is the scenery resources, humanities resources and tea culture resources of the Peach Blossom Dock Scenic Area of Linzhi. However, due to the economic constraints in Tibet, the relevant industries lack sufficient talent, market and product support. In this paper, the rich natural resources and unique cultural landscape of Taohuawu Scenic Spot of Linzhi are sorted out, and the favorable conditions for Linzhi to develop tourism are illustrated. Taking the unique tea and butter tea of Tibetan area as the starting point, the unique characteristics of Tibetan area can be better displayed, which is different from those of other areas. At the same time, with the rapid development of social economy, there are more and more channels for people to get information, and the forms of video transmission are more and more extensive. Through the performance form of butter tea to promote its concept, characteristics and forms of expression, and from a professional point of view to tap to meet the modern psychological pain points and needs of the natural environment. Key words： Fashion Communication Internet Natural Scenic Spot 目 录 1 前言1 2 设计前期调研1 2.1 设计背景2 2.2 调研目的2 2.3 调研分析3 2.3.1 国内旅游景区推广研究阐述3 2.3.2 林芝桃花坞景区媒体化可行性研究及分析3 3 设计方案分析4 3.1 藏文化与酥油茶茶艺时尚结合的实施与呈现4 3.2 自然景区与藏元素融合的拍摄实施与呈现5 3.3 酥油茶艺表演大视频的制作与展示5 4 设计成果阐释5 5 结语7 参考文献8 致 谢9 |
