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| 浅析短视频的内容生产——以快手短视频为例
摘要
短视频作为新兴的社交媒体，凭借其碎片化、娱乐化、互动化的优势在移动互联网时代迅速发展，用户规模一直呈现增长趋势，内容持续稳定输出，UGC（用户生产内容）占据主导，PGC（专业生产内容）规模扩大，PUGC（用户专业化内容生产）显露优势。但碎片化、娱乐化的内容特点也导致了内容泛娱乐化等一系列问题。本论文以快手短视频为例，浅析短视频的内容生产现状，分析失范视频的生产缘由，为短视频优质内容的生产以及短视频领域的健康发展提出建议。
关键词：短视频 ；内容生产；内容失范；内容优化
Analysis on Content Production of Short Video —— Taking Aauto Quicker Short Video as an Example
ABSTRACT
As a new social communication platform, short video has developed rapidly in the mobile Internet era with its advantages of fragmentation, entertainment and interaction. By December 2020, the number of short video users was 873 million, accounting for 88.3% of the total netizens. Content is continuously and stably exported, UGC (user-produced content) dominates, and PGC (professional-produced content) gradually expands. However, fragmented and entertaining content production also leads to a series of problems such as inferior content.
Taking short videos in Aauto Quicker as an example, this paper analyzes the production status of short videos, analyzes the production reasons of problem videos from many aspects, and puts forward suggestions for the production of high-quality short videos and the healthy development of short videos.
Keywords: short video; Content production; Content anomie; Content optimization
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