摘 要

 

相关学者对商业模式概念研究的学习和对互联网时代新媒体发展现状进行了解和探讨，分析二者之间的相关性。主要从盈利模式的角度出发，从理论学习和案例分析中推理出新媒体模式下商业模式如何更好地为企业带来价值。进而衍射至移动社交电商的特性，将其融合到移动社交的电商模式中去，为新媒体时代下电商行业或是新兴电商企业提出己见。

 

关键词：移动社交电商；商业模式；新媒体

 

Abstract

 

Being focusing on analyzing the relevance between the interpretation of the concept of business model in the existing research and the development status of new media in the Internet era, there comes to find the answer of How does a business model bring value to an enterprise, form the perspective of new media, by using theoretical study and case study. Therefore, we can get diffraction characteristics of mobile social e-commerce, finally conclude my humble opinions on those undeveloped oremerging e-commerce enterprises in the business of new media in China.

 

Key words: new media, business model, mobile social ecommerce