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| 浅析新媒体环境下明星真人秀的热思考 摘 要 我国的明星真人秀节目从诞生到发展，再到今天火爆的状态，前前后后不过经历了短短的二十几年，随着电视电影行业的发展和泛滥的明星真人秀节目的到来“真人秀”这个名次似乎已经不是像刚刚到来时的那般陌生和新鲜，但是纵观我国明星真人秀的发展过程，节目的模式和生产的主导权似乎都不在我们自己的手中，在这个内容为王的时代，我们所使用的内容，很大程度上都是外来的借鉴品。随着时代的不断发展和进步。观众的需求也变得多样化，面对明星真人秀节目越来越质同化的现状和拷贝移植过来的搬运，以及不加任何修改的节目内容导致节目严重缺乏新意，国内的电视娱乐节目的本土化有着严重的问题。譬如我国与国外存在着一些不同的文化差异、不同的地域差异等，这些都导致了很多引进的节目不贴合我国的发展情况。因此，我们应该在引进中寻求自身的发展规律，因地制宜的有所创新，同时在打造娱乐的明星真人秀节目中做到寓教于乐的效果，在给观众带去娱乐消遣的同时，我们也应该注重传播正能量、正确价值观的引导，这样才是使明星真人秀节目的正确发展之道。 关键词：明星真人秀、创新、发展、原创 Analyze the hot thinking of star reality shows in the new media environment. Abstract The reality TV show from birth to the stars of the development of our country, to the state of hot today,back and forth but experienced a short 20 years,with the development of the television and movieindustry and star of the arrival of the realityTV show "reality show" the league seems to have not like just arrived as strange and fresh, but throughout the development of the our country reality star, model and control of production seems to be not in our own hands, in this era of content is king, we use the content, to a large extent is the reference to the foreign product. With the continuous development and progress of The Times.Audiences' demands have also become diversified.Faced with the status quo of more and more quality assimilation of star reality shows and the handling of copying and transplantation,as well as the lack of originality caused by the program content without any modification, the localization of domestic TV entertainment programs has serious problems. For example, there are some different cultural and regional differences between China and foreigncountries, which lead to a lot of imported programs do not fit the development situation of China. Therefore, we should seek its own law of development,to introduce innovative adjust measures to local conditions, at the same time create entertainment star ina reality show the effect of do fun,while bring entertainment to the audience, we should also pay attention to spread the positive energy, the correct values guidance, this is the star of reality TV show right the way of development. Key words: star reality show, innovation, development, original Types of papers: theoretical research 目录 1明星真人秀节目的兴起 1.1明星真人秀节目的起始 1.2明星真人秀节目兴起的原因 2新媒体环境下明星真人秀节目的发展现状 2.1明星真人秀节目缺乏创新 2.2明星真人秀节目过度娱乐化 2.3明星真人秀节目具有“身体消费”特征 3新媒体环境下明星真人秀节目的创新发展途径 3.1打自主创新类的节目 3.2提升文化内涵 3.3打破单向传播，和新媒体结合打造多元电视化 4新媒体环境下的明星真人秀节目的营销策略 4.1节目制作精良，以内容取胜 4.2整合营销，以渠道取胜 4.3重视广告营销，以投资取胜 5新媒体环境下明星真人秀节目的未来预测 5.1传播上的正能量 5.2节目形式的变更、内容的原创 6结束语 |
