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| 我国网络直播行业存在的问题及对策研究 摘要 随着互联网的发展，直播行业的发展有了迅猛的发展，直播人数的增长、直播平台的竞争都导致了我国直播行业中存在的问题暴露出来。本文通过对以往文献的研究与查阅，首先对研究的背景和研究意义进行了介绍。其次对我国直播行业从概念、直播形式、发展现状和盈利模式四个方面进行了概述。再次研究了我国直播行业存在的问题和出现问题的原因，最后针对存在的问题提出了相应的改善性建议。 关键词：直播行业 发展现状 改善建议 Research on the problems and Countermeasures of China's network live broadcasting industry Abstract With the development of the Internet, the development of the live broadcast industry has a rapid development. The growth of the number of live broadcast and the competition of live broadcast platform have led to the problems in the live broadcast industry in China. This paper introduces the background and significance of the research by studying and consulting the previous literature. Secondly, it summarizes the concept, form, development status and profit model of China's live broadcasting industry. Thirdly, it studies the problems and causes of the problems in China's live broadcasting industry, and finally puts forward corresponding suggestions for improvement. Keywords: Live broadcast industry；Development status；Improvement suggestions |
