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| 国内短视频发展中存在的问题及对策研究 — 以抖音为例 摘要：进入21世纪后，我国的经济一直保持高速发展。伴随着经济的高速发展，我国的其他行业也都在不断创新，渴望取得更高层次的发展。其中，媒体行业是发展与创新速度最快的。21世纪，随着4G网络的普及，我国正式进入新媒体时代。移动电子设备在不停的更新换代，网络中的社交平台也在不停的创新。在此情况下，人们已经逐渐习惯利用移动网络去获取信息以及享受电子设备带来的便捷及愉悦。近几年在众多的网络平台项目中，短视频成为了其中强有力的新生力量，如快手、秒拍等。短视频一出现，就来势汹汹。在较短的时间内，得到了大众的青睐和关注。其中，抖音是走红速度越快，发展势头最猛且热度保持较长的短视频平台。这类短视频平台的内容往往是短小精干的，让受众群体在较短的时间内就可以达到娱乐的目的。从新闻传播的角度来看，短视频的发展是有两面性的，短视频为大众带来愉悦的同时也自然要伴随着一些负面影响。短视频在受到大范围喜爱的同时也经常因为管理或内容问题被推上舆论的风口浪尖。短视频是一种有价值的信息传播方式，但其自身存在的问题也需要去正视。 所以，本研究在新闻学理念的基础上，以抖音为例，去探寻目前我国短视频发展中存在的问题。并对这些问题进行归因分析。根据问题提出相应的策略。希望可以为短视频更好的发展提供一些理论支持。 关键词：短视频；抖音；发展策略 Research on Problem sand Counter measures in the developmentOf Domestic Short Video——Taking Tik Tok as an Example Abstract:After entering the 21st century,China’s economy has maintained rapid development.With the rapid economic development,other industries in China are constantly innovating and eager to achieve higher levels of development.Media industry is the fastest growing and innovative.In the 21st century,with the popularization of 4G networks,China has officially entered the era of new media. Mobile electronic devices are constantly being updated,and social platforms on the Internet are also constantly innovating. Under such circumstances, people have gradually become accustomed to using mobile networksto obtain information and enjoy the convenience and pleasure brought by electronic devices. In recent years, short videos have become a powerful new force in many network platform projects, such as Snack Video and Miaopai. As soon as the short video appeared, it was menacing.In a relatively short period of time, it has won the favor and attention of the public.Among them, Tik Tok is a short video platform that has become popular faster,has the strongest development momentum, and has maintained a longer popularity. The content of this type of short video platform is often short and capable,allowing the audience to achieve the purpose of entertainment in a relatively short period of time. From the perspective of news communication, the development of short videos has two sides.While short videos bring joy to the public,they are naturally accompanied by some negative effects. While short videos are popular,they are often pushed to the forefront of public opinion due to management or content issues. Short video is a valuable information dissemination method, but its own problems also need to be addressed. Therefore, this research is based on the concept of journalism and takes Tik Tok as an example to explore the current problems in the development of short videos in China,analyze the attribution of these problems,and propose corresponding strategies based on the problem. This esearch may provide some theoretical supportfor the better development of short videos. Keywords: Short video;Tik Tok; development strategy 正文目录 一、绪论 6 （一）研究背景 6 （二）研究目的及意义 6 （三）研究方法 7 二、短视频APP概述 7 （一）短视频APP的概念 7 （二）我国短视频发展的阶段 8 三、短视频发展现状—以“抖音”为例 9 （一）“抖音”APP发展概述 9 （二）“抖音”APP的用户分析 10 （三）“抖音“APP的内容特点 11 （四）“抖音”APP的商业模式分析 12 （五）“抖音”APP的优势 13 四、以“抖音”为例的短视频在发展中存在的问题及发展对策 14 （一）内容泛娱乐化 14 （二）存在虚假传播现象 15 （三）曲解言论自由现象 15 （四）热门话题偏离主流价值观 16 五、结论及展望 16 参考文献 17 致谢 20 |
