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| B2C电子商务企业的自营物流成本控制研究——以京东物流为例
摘要：近年来电商经济迅猛发展，如何在激烈竞争中保持良好的盈利能力成了各企业改革的焦点。对于B2C电子商务企业而言自营物流方式更符合企业的长期战略性发展，但随着企业规模的扩大，物流成本越来越成为制约公司长久发展的关键因素。本文在研究过程中以京东物流为例，从京东的“仓配逆一体智能供应链服务”着手对京东特有的自营物流模式以及当前实施的物流成本控制模式及物流成本控制方法进行分析，找出主体在物流成本控制方面的不足与缺陷并分析其原因，最后通过分析的结果制定相应解决措施及方案，为后续的相关研究工作提供一定的借鉴和参考。
关键词：成本控制；自营物流；电子商务
Abstract: In recent years, the e-commerce economy has developed rapidly,and how to maintain good profitability in the fierce competition has become the focus of the reform of various enterprises. For B2C e-commerce companies, the self-operated logistics method is obviously more in line with the company's long-term strategic development, but as the scale of the company expands,logistics costs have increasingly become a key factor restricting the company's long-term development. In the research process, this paper takes JD Logistics as an example,starting with JD’s "Warehouse,Distribution and Inverse Integrated Intelligent Supply Chain Service" to analyze JD’s unique self-operated logistics model and the current implementation of logistics cost control mode and logistics cost control methods. The main body’s deficiencies and deficiencies in logistics cost control are analyzed and the reasons are analyzed. Finally, the corresponding solutions and plans are formulated through the results of the analysis to provide a certain reference and reference for subsequent related research work.
Key Words: Cost control; self-operated logistics; e-commerce
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