【摘要】目前,随着我国互联网的发展和信息化水平的不断提高,网络营销已经得到越来越广泛的应用。但是由于我国信息化起步相对较晚和中小企业自身的有限性,在我国中小企业网络营销的发展中还存在着一些根本问题。本文在分析我国中小企业网络营销中存在问题的基础上,进一步提出建立以提高产品质量来以满足消费者需求的核心发展理念,进而选择合适的营销渠道,准确的把握科学的网络营销观念,整合网络营销流程等对策,只有这样才能有利于中小企业的可持续发展。

【关键词】 网络营销 中小企业 问题 解决方法

Abstract: At present, with the development of China's Internet and the continuous improvement of the level of information, network marketing has been more and more widely used. However, due to the relatively late start of informationization and the limitation of SMEs themselves,there are still some fundamental problems in the development of SMEs' network marketing in China. Based on the analysis of problems of our country small and medium-sized enterprise network marketing,on the basis of further proposed to improve the quality of products to meet consumer demand at the core of the development idea, and then choose the appropriate marketing channel,accurately grasp the scientific concept of network marketing,integrated countermeasures, such as the network marketing process, only in this way can beneficial to the sustainable development of small and medium-sized enterprises.

Keywords: network marketing small and medium-sized enterprises problem solving