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| 网红直播带货营销模式的思考 摘 要 “网红直播带货”作为一种新的营销模式，近几年逐渐出现在大众的视野中。因为是一个比较新颖的行业，所以难免会存在很多的问题。本文研究了网红直播带货出现的原因，网红带货的盈利模式，网红带货的现状，以及它的产业链，最重要的是网红带货现在出现的一些问题，比如网红自身，比如产品自身。然后根据网红带货出现的一些问题，提出了一些解决的对策，比如加大对主播的扶持力度，加大各个方面的管控力度，充分利用现在的5G技术等。 关键词：网红带货；直播；营销；历史；发展 Research and Analysis on the marketing mode of online red goods ABSTRACT As a new marketing mode,"online Red live broadcasting with goods" has gradually appeared in the public's field of vision in recent years. Because it is a relatively new industry, there will inevitably be many problems.This paper studies the reasons for the emergence of online Red live broadcasting with goods, the profit model of online red with goods,the current situation of online red with goods, and its industrial chain. The most important thing is some problems of online red withgoods, such as online Red itself, such as the product itself. Then, according to some problems of online red goods,this paper puts forward some countermeasures,such as increasing the support for the anchor, increasing the management and control in all aspects, and making full use of the current 5g technology. Keywords: online red goods; live broadcast; marketing; history; development |
